Mobile Trends to Jumpstart 2014 Email Marketing Holiday Planning

Mobile Trends to Jumpstart Your 2014 Email Marketing Holiday Planning OPEN A Mobile Trends Survey of nationwide consumers indicates that mobile purchases made as a result of email marketing continue to increase, revealing a 22 percent jump during the 2013 holiday season from 2012. Mobile Marketing Insights: Rev up Your Email Marketing Engines 51% 20% of respondents purchased items from a mobile device, but only 29 percent did so as the result of a promotional email. cite subject line as the main reason they read mobile market- ing emails. $4 21% say awareness of an ongoing deal/price promotion is a driver to read promotional emails received on their mobile device. 45% of respondents are inspired to open mobile marketing emails due to both compelling text and graphics; only two percent are motivated solely by graphics, once again proving that content is still king. 41% say email marketing messages have more impact on holiday purchases than regular promotional emails. 42% stick to what they know and primarily read promotional emails based on familiarity of sender name. Tis the season for getting your mobile strategy baked now: 4 Tips for Holiday Season Success Schedule Summer 56% Strategy Sessions. 56 percent of participants read promotional emails while relaxing or watching TV, and 28 percent do so at work. Marketers should take the time to develop multiple messages to appeal to all segments of a given audience, especially before the busy holiday season. 28% Launch Responsive Design 2.0. Review responsive design strategy and analytics around the success of mobile open rates. Encourage mobile interaction by using engaging subject lines to compel your audience to engage on the will increase mobile activity and is incredibly important to establish prior to the holiday season. go. This Streamline Content. 22% 22 percent of survey respondents said that text is hard to read in marketing emails on mobile devices – so shorten and simplify your message. Use a responsive design template that allows for easy placement of key messages, calls to action and links to social channels. Leverage collected data and analytics to help improve personalization to target various segments of your audience, which will improve mobile open rates and interactions. Conduct A/B split testing. Create an A/B split test on multiple subject lines and then watch in real time as variations go head-to-head to quickly see which email campaign performs the best. Use A/B testing to validate new design, calls-to-action, limited time offers, etc. in order to provide more meaningful metrics, optimize reader communication and improve conversion rates. Marketers can improve and increase their mobile sales with a best practices approach to mobile email marketing. Poor mobile design is a major source of frustration and negative user experiences simply don't result in positive business outcomes. Marketers should implement the necessary changes early on to ensure a prosperous holiday season. campaigner EMAIL INTO REVENUE