With mobile commerce sales forecasted to reach $100 billion this year according to Forrester, Campaigner® Email Marketing urges marketers to establish mobile email marketing strategies early to ensur...
e optimal revenue during the upcoming holiday shopping season. According to Campaigner’s annual Mobile Trends Survey of nationwide consumers, promotional emails incite purchases made on mobile devices. The data reveals a 22 percent increase in mobile device purchases as a result of email marketing in 2013 from 2012.
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