Mobile Trends 2012

Mobile Trends 2012 As the mobile app world continues to grow what will be the most important mobile applications in 2012? Vocal GET THEM TALKING Smartphones By 2012, there will be 5 billion mobile devices in use. This is roughly equivalent to 70% of the entire world's population! As mobile usage continues to grow we look at the key trends for 2012. 50 Top Smartphone Platforms (Aug 11 v Nov 11) 40 30 20 10 Aug 11 Google Nov 11 Apple RIM Microsoft Symbian Point Change 10 Penetration of Apple maintained its #2 Google Android and smartphones stands at position with 28.7 percent of Apple will remain the about 40% in both Western the smartphone market in two big players in 2012. Europe and the U.S. the US. Google Android ranked as the top smartphone platform with 46.9 percent market share in the US. What the analysts say "Social commerce will become popular on partnership Facebook will lead us into a new era in eCommerce where you can directly purchase account." "Mobile advertising is one of the most important ways to monetize mobile content. Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012." mobile devices. The between eBay and from your Facebook Sarah Perez, ReadWriteWeb.com Mart Prööm, DreamGrow.com "Mobile browsing will become less "I think voice recognition is going to be a big trend in 2012. The iPhone 4S' Siri has brought the technology to a mainstream audience." important as we increasingly access the web through mobile applications." Nathalie Heugas, Vocal.ie Amy-Mae Elliott, Mashable.com Location Based Services Reminders Location based reminders has been a key feature in Apple's iOS5 in 2011. This is likely to propel location based reminders into the Consumers Analysts expects the total user base of consumer location-based services to reach 1.4 billion users by Service mass-market in 2012. Location is one of the 2014. main deliver users based on their enablers that services to context. Social Networking The rise of geosocial networking will push Social Media In Ireland 83% of smartphone users are on Facebook 25% of smartphone users the number of mobile I social media users from 650 million this year to 1.3 billion by 2016. use Twitter 83% 25% End user generated $5.7bn revenues from social 56% dating media, personal delivery services will increase from $572m in 2007 to more than $5.7bn in 2012 and content 56% of US $572m consumers said they are more likely to recommend a 2007 2012 brand to a friend after becoming a fan on facebook. Users 55% of accessing Facebook via their Twitter users mobile device has 55% access the grown globally by over platform via their mobile. 200% Mobile Search Gartner advises Trends in Search search providers to build the experience around mobile to allow users access to immediate results and to .... take actions, given the short time span Almost 30% of all mobile users have. search queries are with local intent, compared to just 16% for the PC. Mobile makes up about 15% of all Google searches, and about 20% of searches globally for Yahoo. That's 528 million mobile searches per I month through Yahoo sites (based on comScore query volume). 43% of mobile Internet usage happening in home, and 86% of mobile Internet users surf the mobile Web while watching TV. Mobile Malware (A recent trend has been to lure consumers into free apps that will charge money through text messaging and calling of premium services. Browser-based apps will see an increase in 2012 and | consequently there will be a rise in mobile browser I malware. | 4% of Android users will encounter malware this year, up from 1% at the beginning of 2011. =33 ERROR Mobile Commerce 2011 saw $86.1 billion move around the world in about NFC technology enables consumers to make small value payments by tapping their NFC (Near Field Communication) enabled mobile phone against an NFC retail point of sale. 141 million mobile exchanges. 2012 will be an important year in driving NFC services into the mainstream and encouraging retailers to adopt NFC technology. Vocal Brought to you by: Website: www.vocal.ie Phone: +3531 6622345 GET THEM TALKING Email: [email protected] Sources: ComScore, Acquity Group, Facebook, Lookout, Juniper Research, ReadWriteWeb.com, grizzlyanalytics.com, adage.com, mediapost.com and Gartner. 000 Mobile Trends 2012 As the mobile app world continues to grow what will be the most important mobile applications in 2012? Vocal GET THEM TALKING Smartphones By 2012, there will be 5 billion mobile devices in use. This is roughly equivalent to 70% of the entire world's population! As mobile usage continues to grow we look at the key trends for 2012. 50 Top Smartphone Platforms (Aug 11 v Nov 11) 40 30 20 10 Aug 11 Google Nov 11 Apple RIM Microsoft Symbian Point Change 10 Penetration of Apple maintained its #2 Google Android and smartphones stands at position with 28.7 percent of Apple will remain the about 40% in both Western the smartphone market in two big players in 2012. Europe and the U.S. the US. Google Android ranked as the top smartphone platform with 46.9 percent market share in the US. What the analysts say "Social commerce will become popular on partnership Facebook will lead us into a new era in eCommerce where you can directly purchase account." "Mobile advertising is one of the most important ways to monetize mobile content. Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012." mobile devices. The between eBay and from your Facebook Sarah Perez, ReadWriteWeb.com Mart Prööm, DreamGrow.com "Mobile browsing will become less "I think voice recognition is going to be a big trend in 2012. The iPhone 4S' Siri has brought the technology to a mainstream audience." important as we increasingly access the web through mobile applications." Nathalie Heugas, Vocal.ie Amy-Mae Elliott, Mashable.com Location Based Services Reminders Location based reminders has been a key feature in Apple's iOS5 in 2011. This is likely to propel location based reminders into the Consumers Analysts expects the total user base of consumer location-based services to reach 1.4 billion users by Service mass-market in 2012. Location is one of the 2014. main deliver users based on their enablers that services to context. Social Networking The rise of geosocial networking will push Social Media In Ireland 83% of smartphone users are on Facebook 25% of smartphone users the number of mobile I social media users from 650 million this year to 1.3 billion by 2016. use Twitter 83% 25% End user generated $5.7bn revenues from social 56% dating media, personal delivery services will increase from $572m in 2007 to more than $5.7bn in 2012 and content 56% of US $572m consumers said they are more likely to recommend a 2007 2012 brand to a friend after becoming a fan on facebook. Users 55% of accessing Facebook via their Twitter users mobile device has 55% access the grown globally by over platform via their mobile. 200% Mobile Search Gartner advises Trends in Search search providers to build the experience around mobile to allow users access to immediate results and to .... take actions, given the short time span Almost 30% of all mobile users have. search queries are with local intent, compared to just 16% for the PC. Mobile makes up about 15% of all Google searches, and about 20% of searches globally for Yahoo. That's 528 million mobile searches per I month through Yahoo sites (based on comScore query volume). 43% of mobile Internet usage happening in home, and 86% of mobile Internet users surf the mobile Web while watching TV. Mobile Malware (A recent trend has been to lure consumers into free apps that will charge money through text messaging and calling of premium services. Browser-based apps will see an increase in 2012 and | consequently there will be a rise in mobile browser I malware. | 4% of Android users will encounter malware this year, up from 1% at the beginning of 2011. =33 ERROR Mobile Commerce 2011 saw $86.1 billion move around the world in about NFC technology enables consumers to make small value payments by tapping their NFC (Near Field Communication) enabled mobile phone against an NFC retail point of sale. 141 million mobile exchanges. 2012 will be an important year in driving NFC services into the mainstream and encouraging retailers to adopt NFC technology. Vocal Brought to you by: Website: www.vocal.ie Phone: +3531 6622345 GET THEM TALKING Email: [email protected] Sources: ComScore, Acquity Group, Facebook, Lookout, Juniper Research, ReadWriteWeb.com, grizzlyanalytics.com, adage.com, mediapost.com and Gartner. 000