Mobile Trends

In the next few years, the growth of mobile is not just expected to continue-it's expected to accelerate. The growth is coming from all corners of the globe (well, maybe not Antarctica), and transforming the way people use the web. MIND-BLOWING GLOBAL MOBILE TRENDS Wealth doesn't always corelate to smartphone adoption rate. GLOBAL INTERNET USERS MOBILE WEB'S SHARE OF GLOBAL INTERNET TRAFFIC -THE DECLINE OF THEC 2Ablikn intemet 2009 2013 2014 users worldwide, with 15bilon of then being meble web uses. Molile's share af glabal intermet tafk is gowing by 150% every yaan. Mobie veb ues amuied ler % ol global inemat taticin 2. 15% in 2013 and an especid 2in 2004 18 BILLION SMARTPHONES WILL SHIP IN 2017 CA LONOA KLE IDEY GMAN am aI THE DECLINE OF THE PC Tablet shipments will surpass total PC shipments (desktop • portable PC) in the fourth quarter of 2013 and will surpass total PC shipments on an annual basis by 2015. DEVICES SHIPPED PER YEAR PEOPLE ACCESSING THE INTERNET THROUGH PCS 2012 240M 216 225M PEOPLE ACCESSING SOCINL NETWORES THROUGH PCS CUMULATIVE SHIPMENTS OF MOBILE DEVICES IN FIRST 5 YEARS mau eg ihe tng ian i K 1.8 BILLION SMARTPHONES WILL SHIP IN 2017 COUNTRIES WITH THE FASTEST SMARTPHONE ADOPTION RATES UNTED ARAB EMIRATES 74% TARS SOUTH KOREA 73% BY THE ENDOF 2013, THE RISE OF "MOBILE ONLY" 60% OF GLOBAL SERVICE OPERATORS WILL THE RISE OF "MOBILE ONLY SALDI ARABIA 72% NORWAY LAUNCH 4G SERVICES. COUNTRIES WITH THE MOST "MOBILE ONLY USERS "MOBILE ONLY" USERS ARE THOSE WHO| INFREQUENTLY OR NEVER ACCESS THE WEB VIA DESKTOPS, LAPTOPS, NOTEBOOKS & PCS. AUSTRALIA 65% 70% EGYFT INCA A NEW SPENDING LANDSCAPE SMARTPHONE ADOPTION vs GDP PER CAPITA S7% SOUTH AA MGERA GHANA Wealth doesn't always comrelate to smartphone adoption rate.