According to recent study, more than one in three visits to travel websites are now from mobile devices. It makes sense that airlines, along with brands across other ecommerce sectors, should be striv...
ing to provide the best mobile experience for their users.
8MS decided to dive deeper into the travel sector, and explore how the some of the top airlines in the world are fairing when it comes to connecting with consumers through mobile technology.
Our study looked at the type of mobile apps, type of mobile website and if mobile boarding passes were used by the top 50 airlines in the world, and the top 11 airlines in the UK and Ireland.
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