Mobile Strategy in UK Mid-Market & Enterprise Businesses

MOBILE STRATEGY IN UK MID- MARKET AND ENTERPRISE BUSINESSES AT A GLANCE Y PRIORITISING MOBILE STRATEGIES To what extent is supporting your organisation's mobile strategy a priority within the technology department? Enterprise organisations Medium-sized The majority of enterprise organisations organisations describe mobile strategy as a high priority. Not a priority Abig priority 60% 45% 50% 55% Finance is the only sector wherethe majority of organisations feel that their mobile st rategy is a Priority Retail, Other Commercial distribution and transport (RD&T) Manufacturing Financing Y WHAT'S THE STRATEGY'S MAIN FOCUS? Thinking of your organisation's mobile strategy, who is most important? MOBILE STRATEGY: EMPLOYEES 80% 8 out of 10 organisations have mobile strategies in place for their employees... MOBILE STRATEGY: CUSTOMERS 70% .whilst 7 out of 10 have mobile strategies in place for their customers Who is more important in regard to mobile strategy? Employees or Customers? 1B) 24% 24% Enterprise organisations 39% 20% Medium Medium-sized organisations Enterprise 40% 10% Manufacturing 29% 19% Other Commercial Manufacturing Other 22% 27% 64) Financing 18% 36% Financing RD&T RD&T Y THE DEMANDS A MOBILE STRATEGY PLACES ON TECHNOLOGY DEPARTMENTS Which of the following is your technology departmentexperiencing as a resultof your mobile stra tegy? Employees' use of mobile devices is We spend an increasing amount of time 58% 46% providing technical proving a new challenge in regard to security support to employees Increased demand of our network Increased spend on network 33% 25% Demands vary by size of organisation Medium-sized Enterprise organisations organisations Technology departments in enterprise organisations are more likely to experience increased network demand, face new data challenges and the need to spend more time on tech support for employees. Demand & spend vary by sector but no link between them ***** RD&T Manufacturing RD&T, where network spend has increased, is the least likely to notice increased network demand. Manufacturing, the sector least likely to have increased spend on the network is the most likely to experience increased network demand. Survey conducted in March 2013 by Vanson Bourne. Responses of 100 senior IT decision-makers in UK commercial enterprises (1000+ employees) VansonBourne Intelligent Market Research