Mobile - The star this Christmas

MOBILE THE STAR THIS CHRISTMAS Mobile is set to be the shining star of Christmas 2013. Shopping is becoming much more of a social experience with people browsing, purchasing and sharing ideas with others using their mobile phones and tablets. Online Director, John Lewis FACT "Merry Christmas" Merry Christmas was the first text message ever written, it was sent by Neil Papworth in 1992. SMARTPHONE SHOPPING will grow by across this Christmas when compared with last year 2013 97% 2012 BUSINESS SMS 36% use increases by 36% over the festive period 63% 21% of gifts delivered by Santa this year will be a mobile of UK shoppers will use a mobile device for online Christmas shopping LAST CHRISTMAS over the festive period approximately 25% of all online sales were made on 25% mobiles & tablets. On Christmas Day itself 34% this increased to 34% DID YOU KNOW more items are delivered 21% on a weekly basis during November and December than at any other point in the year 40% OF SHOPPERS don't trust retailers to deliver 40% on time for Christmas WRAP UP YOUR COMMUNICATION "Order in time for Christmas" notifications You probably already have a database of your customers mobile numbers, send them an SMS message to let them know when last orders are being taken for Christmas. Order despatch confirmation Let your customer know when their item is on its way. Journey updates Send your customer status updates of where their item is - especially if you know it's going to be late. Specify delivery times If you're able to inform your customer of the time frame when their item is likely to arrive, there is a much greater chance that they'll be in – no need to redeliver. WISHING YOU MERRY CHRISTMAS esendex. ABOUT US We help businesses around the world www.esendex.com to communicate through the power of SMS with their customers and staff. Sources http://www.thedrum.com/news/2013/11/11/truly-mobile-christmas-how-mobile-playing-key-role-retailers-christmas-campaigns http://www.mobile-ent.biz/news/read/55-per-cent-of-uk-retailers-brace-for-a-merry-mobile-christmas/022788 http://www.cbronline.com/news/mobile-and-tablets/63-of-shoppers-will-use-their-mobile-devices-for-christmas-shopping-4139743 http://www.inma.org/blogs/mobile-tablets/post.cfm/i-m-dreaming-of-a-mobile-christmas http://www.retailgazette.co.uk/articles/04104-monday-to-be-busiest-delivery-day-for-christmas-parcels-says-survey