A Mobile Shopper's Journey

n WHAT WE DO AND WHERE WE CONNECT: A MOBILE SHOPPER'S JOURNEY 00 TABLET SMARTPHONE % of mobile shoppers who did each activity using their device, Q1 2013 USING STORE LOCATOR 41% 70% •... 84% A 24% • • AT HOME 1% 5% • IN-STORE .... . 7% 56% •• .... COMMUTING 8% ( 围 ) 15% • OTHER CHECKING PRICES 2$ 50% 56% ... 88% 35% • • • • 5% 2 50% .. ... 1% 5% • .. •.. .. 6% 11% • ... RESEARCHING ITEMS BEFORE BUYING 59% 54% • 93% 63% •• ... 2% 21% • • .... ... . .. N/A 5% •. ... ....• 4% 10% •. .. READING REVIEW OF RECENT/FUTURE PURCHASES 46% 39% •• 93% 62% • • .... ... . ... . .. 1% 23% • • .. ... .. 1% 4% •. .. ..... ..... 5% 10% • . . USING LISTS WHILE SHOPPING 13% 37% •..• • 50% 15% • • .• 30% 71% • .. ... . ....• 2% 4% •. . .. .... ... 18% 10% • • ... PURCHASINGAN ITEM ON THEIR DEVICE 38% 24% ••.•• • 95% 72% • • • .. .... • N/A 3% • 1% 6% • 4% 18% • • USING SOCIAL MEDIA TO COMMENT ON A PURCHASE 20% 19% ..• • 87% 71% • • •. •• 3% 5% • 1% 6% • 9% 18% • • WRITING A REVIEW OF A PURCHASE 16% 9% ... • 92% 86% • • .... ... • N/A 3% • ... .. 4% 4% •. ... ... .. 5% 8% •. .. nielsen AN UNCOMMON SENSE OF THE CONSUMER Copyright © 2013 The Nielsen Company A 0000 0000 00 00 00 00 O 0000 E 0000 O0 00