In 2011, 12% of shoppers visited a website from their mobile devices, of which 6.7% made a purchase, double the rate from 2010. The average mobile shopper (42%) is between the ages of 25 and 44, with men spending more money than women from their mobile devices ($312 to $222, respectively). Cyber Monday was started in 2005 by Shop.org as a gimmick to get people to shop online the Monday after the Thanksgiving weekend. The name has stuck and become a tradition that has spanned the globe.