Mobile Native Advertising, the Next Frontier In App Monetization

MOBILE NATIVE ADVERTISING = THE NEXT FRONTIER OF APP MONETIZATION MOBILE DEVELOPERS & PUBLISHERS, MONETIZE YOUR TRAFFIC WITH ADS THAT MATCH YOUR APP'S DESIGN AND UX USE THE NATIVE FORCE! $31 BILLION TOTAL NATIVE ADS SEE 2-5 TIMES HIGHER ENGAGEMENT LEVELS THAN TRADITIONAL BANNER ADS NATIVE AD REVENUE AS A PERCENTAGE OF TOTAL MOBILE AD REVENUE HAS GROWN $8 BILION FROM BILLION TOTAL 32.1% TO 49.3% 5.4% 21.7% ENGAGEMENT OF WHICH IS FACEBOOK OF WHICH IS FACEBOOK 2014 (estimated) 2012 PERCENTAGE OF ADVERTISERS PLANNING TO BUY PROGRAMMATIC NATIVE ADS HOW ADVERTISERS USE NATIVE ADS 42% IN THE NEXT 6 MONTHS 78% 71% 65% FOR SALES, CONVERSIONS, PERFORMANCÉ FOR BRANDING IN THE NEXT 12 MONTHS THE STATE OF NATIVE: A TIMELINE f t Sponsored Stories Aa Sponsored content in online news and media publications fl Facebook Mobile App Install Ads Mobile App promotion suite with Twitter Cards and Prómoted Tweets Google YouTube Targeted App Install Ads in Google search and on YouTube OInstagram Ads in tumblr. LinkedIn and Tumblr In-stream Ads Promoted Tweets Search engine ads based on keyword queries, such as Google Ad Words Pinterest In-stream Ads YAHOO! App Install all Ads In-app advertising across all verticals. Imagination is the limit 2013 2011 2010 2012 2014 2007 MOBILE NATIVE ADS DEFINED 2000 FIT SEAMLESSLY WITH THEIR PUBLISHING ESTATE IN TERMS OF FORM CONTEXT USER EXPERIENCE UNIQUE TO EVERY APP OR MOBILE WEBSITE YAHOO! ***** SOCIAL/IN-STREAM/NEWS IN-GAME BILLBOARD MESSAGING/CHAT MUSIC ...TO INFINITY AND BEYOND! THE LIGHT SIDE vs. THE DARK SIDE OF MOBILE ADS BANNERS NATIVE NATIVE NATIVE INTERSTITIALS BANNERS Editorial Integrity Maintained Rich and Seamless User Experience VS. Limiting, Pre-Defined Formats Tainted and Disjointed User Experience NATIVE IS A FRAMEWORK, NOT A FORMAT PubNative makes native ads accessible via API for the first time ever, allowing mobile publishers to create unique, truly native ads. No SDK, no standardized formats. Your app, Your ads. TITLE DESCRIPTION ICON BANNER IMAGE ***** INSTALL 25+ CALL TO ACTION TEXT CATEGORY SUB-CATEGORY AD BUILDING BLOCKS 100.000.000 INSTALL COUNT RATING APP REVIEW COUNT REVIEW TEXT SOURCES: Pubnative http://www.emarketer.com/Article/Whatrsquos-Next-Native-Ads/1010696 http://purch.com/native-and-programmatic-the-yin-and-yang-of-advertising-infographic/ PubNative internal data www.pubnative.net