The Mobile Millennials

THE Y MOBILE MILLENNIALS h 2012. 55% of cel MOBILE USAGE owners say they use their phone to go online. Thats up from 31% in 2011 Milennials own an average of 2.4 Internet-connected devices More than 60 million Americans forecast to own a tablet computer by the end of this year 60% of Milennials have web enabled devices PURCHASE BEHAVIOR 45% of Milennials do most of their online browsing on their phone. rather than a computer or other device 28% use locationbased apps everyday for locating stores, points of interests, and checking-in 75% of Millennials who own a smart phone report transacting on their mobile devices 84.4% of 18-29 year olds go online in a typical day. verses just 585% of 50-64 year olds 15% of Milennial shoppers use apps when making brand decisions. 75% are mobile comparing prices before they make a purchase Conversion rate in stores among shoppers using a retailer's dedicated app was 85% Magjnative Mound Markelig +Marvelous Molila PP Developenent