Mobile Marketing: What's With The Attitudes?

1. DO PEOPLE ACTUALLY LIKE OFFERS MOBILE ON THEIR MOBILE PHONES? MARKETING 65% WHAT'S WITH 129 % THE ATTIUDES? of smartphone owners are open to receiving offers on their mobile phones are turned off by them 16% don't know 3. WHAT KIND OF OFFERS SHOULD MOBILE OPERATORS PROVIDE? 2. FROM WHOM? don't know 52% 40% 8% of smartphone owners prefer receiving offers concerning mobile products only (upgrade plan, top-up 15%E are open to offers from third party of smartphone users prefer receiving offers from their mobile operators wouldn't mind discounts etc) advertisers third party ads 5. THROUGH WHAT of smartphone 4. WHAT SORT users prefer MOBILE CHANNEL OF MOBILE PRODUCTS AND SERVICES? upgrade plan offers tailored to their usage and needs DO PEOPLE PREFER RECEIVING OFFERS? 21% 12% 11% via advertising on mobile internet via advertising on mobile applications are positive towards general discounts would like suggestions for a general mobile phone upgrade. 15% 10% 6. HOW OFTEN? 75%SMS of smartphone users would like to get notified for new offers via 83% 2% THE MOST EFFECTIVE MOBILE MARKETING MEDIUM FOR ELICITING up to TWICE a month. more than 5 TIMES CONSUMER RESPONCE IS SMS per month. BUT BE WARNED: WOULD 72% CHANGE PROVIDER * IF THEY RECEIVED THIRD PARTY ADS. upstream We switch your customers on. YouGov Source: YouGov Plc. | Total sample: 2198 adults. | Dates: 29th Nov. - 1st Dec. 2010 | The survey was carried out online. | The figures have been weighted and are representative of all GB adults (aged 18+) while