Mobile Marketing Trends with Proximity and Micro Location Targeting

MOBILE MARKETING TRENDS WITH PROXIMITY & MICRO-LOCATION TARGETING With the advancement of mobile technology, businesses can target and reach their customers at the 23 % marketers are using right place with the right message. location based data More target oriented approach will in their campaign certainly change the face of retail marketing. Micro-location and proximity marketing trends helps marketers to hyper-target customers when they are most likely to buy. Also, enhancing customer's in-store experience by delivering relevant data in real-time. $2.9 billion to WI-FI POSITIONING NEAR-FIELD COMMUNICATION (NFC) GPS-ENABLED APPS $10 billion global spending is expected by 2015 on this marketing segment. AN EMERGING SET OF TECHNOLOGIES Make it possible to pinpoint a device's exect location: Hyper-targeting ability delivers offers to users while they walk past by your displays. KENNETH COLE, TIMBERLAND, ALEX AND ANI 1 The first retailers to partner with Swirl Mobile App to pilot the use of Bluetooth beacons APPLE'S ÎBEACON IN-STORE SENSORS Uses Bluetooth Low Energy (BLE) Marketing advancement made possible due to large scale Micro-location Targeting to deliver offers and information on nearby iOS 7 devices OF WOMEN SHARE THEIR LOCATION AND 50% INFORMATION WITH RETAILERS FOR: Marketers can better understand user behavior and target their customers by analyzing real-time location-specific data. IN-STORE CREDIT FRESH SALES EARLY ACCESS TO NEW STYLE GIFTS MICRO-LOCATION BASED PLATFORM THIS IN INFORMATION Features like Nearbuy help store owners to see a precise map of their most highly trafficked areas and displays. Help display employees throughout the store efficiently in real-time 62% SHARE LOCAL DEALS WITH FRIENDS Companies can provide customers with location-based product/ OF CONSUMERS FEEL A COUPON IS 63% THE MOST VALUABLE FORM OF services offers in real-time MOBILE MARKETING SOCIAL MEDIA FOURSQUARE Leading Social Media Platform like Facebook, Twitter etc. are branching Help businesses by offering nearby store/shop to users based on their buying habits and location out to deliver active recommendations 57% ARE MORE LIKELY TO ENGAGE WITH LOCATION-BASED ADVERTISING OF CONSUMERS ARE WILLING TO SHARE 53% THEIR CURRENT LOCATION TO RECEIVE MORE RELEVANT ADVERTISING KEY RING GOOGLE WALLET Payments and loyalty programs enhancing user experience in a personalized style APPLE'S PASSBOOK CASHIER OF CONSUMERS TAKE ACTION, SUCH AS REDEEMING A COUPON 41% OR ENTERING THE STORE ADVERTISED,DUE TO LOCATION-BASED ADS ON THEIR PHONE OR WEB BROWSER. MICRO-LOCATION TOOLS WILL ALLOW BUSINESSES TO SEND PERSONALIZED MESSAGE ANYWHERE, SUCH AS YES, WE ARE OPEN Bus Stops Billboards Storefronts 72% RESPOND TO THE CALL OF ACTION TO MARKETING MESSAGE THEY RECEIVE WITHIN SIGHT OF THE RETAILERS Softweb Solutions Softweb Solutions Website : www.softwebsolutions.com Email : [email protected] Phone : (866) 345-7638 2531 Technology Drive, Sulte 312, Elgin, Illinois 60124 () (c) () 2.