Transcribed

Mobile Marketing: No Longer a Spam and Pop-Up World

MOBILE MARKETING: NO LONGER A SPAM & POP-UP WORLD The face of marketing is changing and adapting as society becomes more and more technology-dependent. Mobile is now the first screen of influence for many marketers while adults are spending more time on mobile media than newspapers and magazines. TIMELINE OF MOBILE MARKETING MIDDLE AGES Town criers are used to spread messages 1876 First telephone introduced by Alexander Graham Bell MERRY CHRISTMAS 1973 First mobile portable handset invented 1992 First text message sent from computer to mobile phone 1993 First mobile phone that both sends and receives texts introduced P„a 1998 Term "spam" officially added to dictionary to mean unwanted, junk emails 19:40 Mobile - BASE Welcome to BASE, you can dial 2424 for all kinds of information about where to find a doctor,museums,restaur ants,the weather forecast and much more 2003 First commercial mobile SMS launches. Short codes introduced for use with text message marketing 2005 Nike and Pontiac launch SMS campaigns 2007 Cimbridge leionary 2.4 BILLION 2010 Quick response (QR) codes start being used in mobile marketing TEXTING IS EMBRACED: OO0OAVERAGE MONTHLY TEXTS Cambridge dictionary adds "text" as a verb 218 213 SMS USERS WORLDWIDE Apple iPhone is released in U.S. OUTNUMBER CALLS 2013 Android and iOS battle it out for market share Businesses embrace new technology for mobile outreach: Square-like apps for payment Mobile fingerprinting to secure payments 2011 MOBILE MARKETING Same-day shipping through Amazon and eBay Augmented reality in which customers can point their mobile cameras at products for reviews and discounts BECOMES A INCLUDING $14 93 BILLION+ BILLION INDUSTRY WORTH OF MUSIC 2014 Mobile Internet usage will overtake desktop Internet usage 2015 MOBILE MARKETING WILL GENERATE $400 BILLION O IN SALES (A 52% INCREASE IN JUST TWO YEARS) 81% RETAILERS AND MARKETERS WILL SPEND OF U.S. MOBILE $19.8 BILLION CUSTOMERS 2016 Global mobile marketing spending will grow to WILL HAVE SMARTPHONES ON MOBILE MARKETING, UP FROM s6.( BILLION IN 2012 $22 BILLION WE LOVE OUR MOBILE PHONES - AND SO DO BUSINESSES 91% ADULTS WHO HAVE THEIR MOBILE PHONE WITHIN ARM'S REACH 271 MILLION ADULTS WHO OWN SOME TYPE OF MOBILE DEVICE 86% 75% PERCENTAGE OF SMARTPHONE MARKET USERS WHO USE THEIR HELD BY APPLE AND ANDROID SMARTPHONE WHILE WATCHING TV MOBILE ADVERTISING SPENDING $3.4 BILLION $22 BILLION 2010 2012 $39 BILLION 8055 651547 ESTIMATED SCOPE OF MOBILE COMMERCE SALES IN 2013 15% 3м4 ONLINE RETAIL SALES IN MOBILE USERS WHO USE THEIR DEVICE IN 2013 MADE THROUGH 70 MOBILE DEVICES FOR SHOPPING SOURCES http://www.mediapost.com • http://uncp.edu • http://smallbiztrends.com • http://eztexting.com • http://www.forbes.com http://www.mobilityinenterprise.com • http://www.bizjournals.com • http://www.nielsen.com • http://mediame.com http://news.yahoo.com • http://www.emarketer.com topmarketingschools.net ল Oge

Mobile Marketing: No Longer a Spam and Pop-Up World

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Mobile technology has advanced by leaps and bounds. From the advent of cell phones to the ability to deposit checks and send payments on your phone, our world is increasingly becoming mobile-driven. ... www.topmarketingschools.net has created an infographic entitled “Mobile Marketing: No Longer a Spam and Pop-Up World” cataloging the innovations and enhancements of mobile technology, along with the critical role of mobile marketing in an ever increasing on-the-go world. The first mobile phone was invented in 1973. With the invention of SMS in 2003, Nike and Pontiac jumped on the chance to launch the first SMS campaign in 2005. By 2007, there would be over 2.4 million SMS users worldwide. With the release of the iPhone the same year, the use of SMS skyrocketed with users sending over 200 texts a month. In 2010, a brand new technology hit the mobile world: QR Codes. These codes, easily read by smartphones, allow companies to direct consumers to their websites or product. By 2011, mobile marking is a $14 billion industry, including $9.3 billion in music. Android and iOS are in a constant tug-of-war for the mobile market, dominating the smartphone market by 75%. Mobile marketing has a bright future ahead. With increasingly easy apps that allow users to access same-day shipping through Amazon and EBay, along with mobile fingerprinting for payments and augmented reality where customers can point their smartphones at items and pull up real-time reviews and discounts, customers are in for some big changes in mobile marketing capabilities. With 15% of purchases being made via a mobile device, it’s easy to see that this number will increase in years to come. Market forecasters are predicting that 81% of U.S. mobile phone users will possess smartphones. That increase in customer base will generate over $400 billion in sales. Feel free to like, share, and comment on this infographic from www.topmarketingschools.net entitled, “Mobile Marketing: No Longer a Spam and Pop-Up World”.

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Top Marketing Schools