Mobile Habits of Traveling Consumers

Mobile Habits of Traveling Consumers How often do you make travel bookings while traveling? What travel-related activities do How far ahead do you book plane tickets, hotel reservations, or car rentals for travel? you perform on your moblie device? 50 OFF 13% 21% 38% 81% 14% 5% 35% 24% <2 months before 2-4 months before 1-3 months before Researching travel Finding travel deals/promotions Less than once a month 1-3 times a month 19% 8% More than 3 times a month If making last-minute travel arrangements, which of the following do you prefer? 3-6 months before More than 6 months before 16% Visiting a travel-related Making hotel resercations company's social media page 21% User perform multiple activities after viewing a travel-specific ad on their device HTTP:// 16% Travel deals Purchase flight ticket 41% 56% Likely to search for travel deals and promotions on mobile device 36% Smartphone or tablet 61% Desktop or laptop Visit the company's website for more information Gender Age Household Income 74% would request more information about a travel company after seeing an ad or video on their mobile device 27% 11 20% 13% 10% 13% <$100k+ <$25 14% 14% 25% <$75k-$100k 24% 19% 21% <$50k-$75k <$25k-$50k 55% 45% I 13-17 years 18-24 years 25-34 years I 35-44 years 45-54 years I 55+ years MALE FEMALE