Mobile Gaming is Dominating the Gaming Industry

Ringtones sales decreased to $527 milli last year down from $600 million in 2006. In 2010, $3.1 billion Adult Content • worth of music was bought on mobile phones. • Social Media Industries TV • • A few others 53% of mobile gamers are Female and 47% are Male. Mobile Social Gamers by Age and Gender 15% Average Age 12% Male 27.4 Female 28.9 Total 28.2 9% 0% 47%. 53% 18-25 26-34 35-44 45-54 55-65 13-17 I Male IFemale Freemium: A growing trend in mobile video games Software given away for free with revenues coming from ads, additional feature charges, in-game purchases or only allowing user to use an app for a limited time period. 51% 81% free. of all downloads are of the top 25 grossing games in the App Store are $1.99+ I free.o Top 25 free grossing games by price 51% In-Game purchases are expected to reach I free 99 $1.99+ 27% 22% $11 billion by 2015. Ads vs In-Game Purchases 12 10 In-Game purchases should overtake Pay-Per-Downloads by 2013. 50% 20114 2009 2010 In-Game purchases should overtake Virtual Goods Sales ( In-App Purchases) Advertising Revenue Pay-Per-Downloads of revenue from the top grossing iPhone apps comes from in-app purchases. by 2013. Last year game developers made $87 million off advertising revenue. By 2015, this figure should be 10 x that amount at roughly Free version of Angry Birds $894 million. Angry Birds has been downloaded earns an estimated 140 million $1 million a month times. 70%-80% solely from ads. of all downloads are games. 84% of tablet owners play games Time Spent Using Tablets Per Day 38% 40%r % of Respondents 30% 20% 4% 0% 15 - 30 min. 30 min. - 1 hour 1-2 hours 2+ hours Less than 15 min. of respondents spend at least 68%1 hour a on their tablet. The ANDROID MARKET now has more free apps than the Apple App Store. The ANDROID MARKET will soon overtake the Apple App Store in sheer number of available apps. Number of available applications 333,214 [+6%] 206,143 [+16%] 26,771 [+21%] 200000 250000 300000 350000 400000 50000 100000 150000 Free Applications top 100 Paid Applications 37% of iPhone 58% 46% owners game daily. of the most popular of BlackBerry owners developers have no games are creating multiple platform apps. on their phones... that's probably why it's a dying platform. geekaphone ............. ....... ....... OO EE