Mobile Consumption of B2B and Tech Decision Makers

AUDIENCE NSIGHT SERIES Mobile Consumption of B2B and Tech Decision Makers GLOBAL STATS More people have access to mobile phones than to toilets or latrines. ... .... ... .... .. 75% of people use their phone on the toilet .... .... .... .... .... My 15% of people +2 have admitted to dropping their phone in the toilet More people are Tablet shipments are users of mobile forecast to total devices than 197 million units owners of in 2013, toothbrushes a 70% increase 2013 2012 216m In Q1 2013 more Smartphones than feature phones were Mobile commerce jumped to 202m $21 billion in 2012, up 81% from 2011 and rising 2011 shipped globally for the first time ever 2012 Multiplatform devices is a reality- 1 in 3 minutes online is now spent beyond the PC 4G capabilities now exist in 42 countries. 60 30 55 10 5' 25 10- 15 50 20 20 25 45 Timer 40 B2B Consumption in LinkedIn 27% of traffic comes from mobile 82% of C-suite C-suite buyers accessing online vendor content: executives own a Smartphone 30% use tablet, 41% use Smartphone's' 50% of C-suite executives say their mobile is their primary Younger execs notice mobile advertising more with 69% of under 40's execs saying they are aware of mobile ads business tool compared to the general number which is 57% Six out of ten C-suite executives conduct more than six searches a day on mobile devices Within next year 76% of enterprises will have deployed tablets Nearly 70% of employees globally six out of ten executives now use now use their tablets Smartphones for work Tech Decision Maker Consumption When are you likely to access technology content from your mobile phone? SAT SUN 34% 47% 62% 50% 21% Before Weekends Never During business hours After business hours business hours 70% 58% When are you likely, if ever, to access 'technology content' using your tablet device? 42% 32% 11% SAT SUN Before During business hours After business hours Weekends Never business hours 10:43 PM calling. 66% 52% of people Video is the most watched content on: 33524587 61% using their mobile in a business environment are IT/IS workers 66% on tablets 61% mobile phones Android phone adoption has been 4x that of the iphone Users getting more mobile savvy 41% use QR code scanning and 38% use cloud based storage 4X Apple still dominates the hardware market with 4 out of 5 tech decision makers Ф 33% of the share in 2012 have access to the latest mobile technology Tech Brands not providing mobile friendly information: Mobile serves many purposes for B2B tech purchasers 87% reporting impediments on viewing/accessing information for purchases on mobile devices NEWS 56% 55% 50% 48% Read general products/service information read Compare products/ service features Compare prices reviews dwa Source: CMO comScore Forbes United Nations Financial Times GSM Association Gartner IDC Sony IDG Ovum www.dwamedia.com uluulanlundu