Mobile Consumer Behavior & Shopping Trends – Position2 Blog

position GROWTH DELIVERED MOBILE MARKETING Consumer Mobile influenced In-store Mobile in the mobile marketing consumer purchase behavlor mobile consumption behavior world 1. Consumer mobile consumption 53% Americans use their smartphones at least once a day to access search engines More than 50% tweets come from the Twitter mobile app 86% of mobile More than 30% Facebook users internet users use a mobile device access from their while watching TV mobile app 52% local searches 82% of mobile are done on mobile media time is devices from apps 95% mobile users use their mobile devices for local search 2. Mobile influenced consumer purchase behavior 9/10 mobile searches end in a purchase or visit Mobile to account for 52% online retail sales in 2013 3. In-store mobile behavior 63% people compared prices 51% people are willing to give with another retailer on their brands their email addresses in smartphone while in-store return for free in-store Wi-Fi 4. Mobile in the marketing world When it comes to creating mobile websites, two design trends are dominating the market: device-specific & responsive design 39% of marketers have no strategy for mobile email 40% marketers Only 27% businesses have are planning to develop a mobile app in the next year a mobile site Only 25% of brands have a The global mobile market will grow to $22 billion in 2016 mobile strategy 75% of mobile device users set store by the look and feel of mobile optimized sites before making purchases SOURCES - http://www.onlinemarketinginstitute.org/blog/2013/06/10-compelling-stats-for-mobile-marketing/ - http://pocketyourshop.wordpress.com/2013/05/20/50-mobile-marketing - http://www.uberflip.com/blog/infographic-mobile-marketing-in-2013-stats-and-figures - http://www.socialmediatoday.com/index.php?q=node/1468486 - http://econsultancy.com/in/blog/63016-10-interesting-digital-marketing-stats-we-ve-seen-this-week-55 - http://www.marketingcharts.com/wp/interactive/smartphone-and-tablet-owners-respond-to-mobile-optimized-sites-29905/ © Position', Inc | www.position2.com