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Mobile Commerce Statistics and Trends

M-Commerce
Statistics & trends
By 2013, more people will use mobile phones than PCs to get online
2 out of 3 Americans who acquired a new mobile phone chose a smartphone
54.9% of US mobile subscribers owned Smartphones as of June 2012
66% the smartphone owners are from 24-35 of age group
Global Mobile Payment Transaction Value (2012-2015) Amount in Billions
2012 $171.5
2013 $243.5
2014 $345.7
2015 $490.9
US M-Commerce Sales Statistics 2012-2015
Revenue in Billions
2012 $11.6
2013 $17.2
2014 $23.7
2015 $31.0
41% of Smartphone owners have made a purchase form their mobile phones
17% travel reservations
16% apparel
15% food and beverages
11% toys and games
11% electronics
8% home goods
4% sporting goods
4% books
3% jewelry
8% other
Mobile Advertising 85% of mobile users prefer locally relevant advertising
75% are more likely to take an action after seeing a location specific message
How smartphone owners use their device for shopping
Use a smartphone to help with shopping 79%
Use phone in store 70%
Located a retailer 54% called a retailer 46%
Compared prices 49%
Read reviews and product reviews 44%
Looked for promotions and discounts 40%
Search in-store inventory 34%
Used a discount coupon on phone 28%
74% of smartphone shoppers have made purchase following research on phone
$300 the average annual spend on mobile purchase in US
78% of retailers plan to invest in mobile commerce this year
69% of retail executives said mobile is an important strategic initiative

Mobile Commerce Statistics and Trends

shared by gogulf on Nov 07, 2012 in Business

Mobile Commerce Statistics and Trends

shared by gogulf on Nov 07, 2012 in Business

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A detailed Infographic covering the latest M-commerce statistics and Trends
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