Click me
Transcribed

Mobile Commerce Statistics and Trends

M-Commerce
Statistics & trends
By 2013, more people will use mobile phones than PCs to get online
2 out of 3 Americans who acquired a new mobile phone chose a smartphone
54.9% of US mobile subscribers owned Smartphones as of June 2012
66% the smartphone owners are from 24-35 of age group
Global Mobile Payment Transaction Value (2012-2015) Amount in Billions
2012 $171.5
2013 $243.5
2014 $345.7
2015 $490.9
US M-Commerce Sales Statistics 2012-2015
Revenue in Billions
2012 $11.6
2013 $17.2
2014 $23.7
2015 $31.0
41% of Smartphone owners have made a purchase form their mobile phones
17% travel reservations
16% apparel
15% food and beverages
11% toys and games
11% electronics
8% home goods
4% sporting goods
4% books
3% jewelry
8% other
Mobile Advertising 85% of mobile users prefer locally relevant advertising
75% are more likely to take an action after seeing a location specific message
How smartphone owners use their device for shopping
Use a smartphone to help with shopping 79%
Use phone in store 70%
Located a retailer 54% called a retailer 46%
Compared prices 49%
Read reviews and product reviews 44%
Looked for promotions and discounts 40%
Search in-store inventory 34%
Used a discount coupon on phone 28%
74% of smartphone shoppers have made purchase following research on phone
$300 the average annual spend on mobile purchase in US
78% of retailers plan to invest in mobile commerce this year
69% of retail executives said mobile is an important strategic initiative M-COMMERCE statistics & trends By 2013, more people will use mobile phones than PCs to get online 2 out of 3 Americans who acquired a new mobile phone chose a smartphone 54.9% 66% the smartphone owners are from 24-35 of age of U.S. mobile subscribers owned Smartphones as of June 2012 group GLOBAL MOBILE PAYMENT TRANSACTION VALUE (2012-2015) Amount In Billions $490.9 $345.7 $171.5 $243.5 2012 2013 2014 2015 US M-COMMERCE SALES STATISTICS 2012-2015 Revenues in Billions $31.0 $17.2 $23.7 $11.6 2012 2013 2014 2015 41% OF SMARTPHONE OWNERS HAVE MADE A PURCHASE FROM THEIR MOBILE PHONES 17% 16% 15% 11% 11% Toys and Games Travel Apparel Food and Electronics Reservations Beverages 8% 4% 4% 3% 8% Sporting Goods Home Books Jewelry Other Goods MOBILE ADVERTISING 80% 75% of mobile users prefer relevant advertising are more likely to take an action after seeing a location-specific message cally HOW SMARTPHONE OWNERS USE THEIR DEVICE FOR SHOPPING 79% USE A SMARTPHONE TO HELP WITH SHOPPING USE PHONE IN STORE 70% 54% 46% 49% 44% called a retailer read reviews and product info located compared a retailer prices 40% 34% 28% looked for search in-store used a discount promotions and discounts inventory coupon on phone 74% $300 of smartphone shoppers have made purchase following research on phone The average annual spend on mobile purchases in the US 78% 69% of retailers plan to invest in mobile commerce this year of retail executives said mobile is an important strategic initiative Sources: www.rapidmarketplace.com/MCommerce/Stats-Trends www.mobilecommerce 21pc-of-consumers search-for a coupon-in-store study www.blog.nielsen.com/nielsenwire/online_mobile/ two-thirds-of-new-mobile-buyers-now-opting-for-smartphones/ www.internetretailer.com/201/06/15/ irce-2011-report-more-mobile-devices-means-more-shopping www.fortune3.com/blog/2012/01/us-m-commerce-sales-2010-2015-statistics/ www.gartner.com/it/page.jsp?id=2028315 www.mobithinking.com/mobile-marketing-tools/latest-mobile-stats/ttm-commerce edaily.com/2012/02/16/ Compiled and designed by: GO-Globe.com

Mobile Commerce Statistics and Trends

shared by gogulf on Nov 07
3,025 views
2 shares
0 comments
A detailed Infographic covering the latest M-commerce statistics and Trends

Publisher

GO-Globe.com

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size