Mobile - Changing the In-Store Shopping Experience

MOBILE CHANGING THE IN-STORE SHOPPING EXPERIENCE 09:41 Wedesday 12 MOBILE-DRIVEN ONLINE SALES IN THE U.S. ARE EXPECTED TO REACH $2.12 BILLION C7: IN 2013 Notes Reminders Stocks OVER THE NEXT THREE YEARS, ONLINE SALES Newsstand ITunes ARE ESTIMATED TO INCREASE TO $62.2 BILLION 45% P 53% O 38% men women OF ALL CONSUMERS USE SMARTPHONES FOR IN-STORE PRODUCT RESEARCH AND BROWSING USE SMARTPHONES IN-STORE TO CHECK PRICES AT OTHER STORES 39% OF PEOPLE WHO LEAVE A STORE WITHOUT MAKING A PURCHASE WERE INFLUENCED BY SMARTPHONE USAGE 1 IN 4 SMARTPHONE USERS WERE PROMPTED TO GO IN STORE AFTER SEEING AN ADVERTISEMENT OR RECOMMENDATION ON THEIR PHONE HOW ARE CONSUMERS USING THEIR PHONE WHILE SHOPPING CONDUCTED AN INTERNET SEARCH ABOUT THE PRODUCT 55% SCANNED A PRODUCT IN STORE TO FIND MORE INFORMATION ABOUT THE PRODUCT 25% 49% PREFORMED A PRICE COMPASSION WITH OTHER RETAILERS 71% OF SHOPPERS FAVOR USING THEIR SMARTPHONE TO IDENTIFY A STORE WITH A DESIRED ITEM IN STOCK WHILE ONLY 17% PREFER TO GET THAT INFORMATION BY SPEAKING TO A STORE EMPLOYEE 64% OF PEOPLE SAY THEY HAVE ACTUALLY CHANGED THEIR MIND ABOUT PURCHASING AFTER COMPARING PRICES ON THEIR MOBILE 70% OF PEOPLE SAY THEY HAVE CHANGED WHAT THEY PURCHASED AS A RESULT OF READING ONLINE REVIEWS WHILE IN THE STORE THE PRACTICE OF "SHOWROOMING" WHEN A SHOPPER VISITS A STORE TO CHECK OUT A PRODUCT BUT THEN PURCHASES THE PRODUCT ONLINE FROM HOME 43% OF U.S. ADULTS PARTICIPATE IN "SHOWROOMING" SOURCES www.google.com http://www.nurve.co.nz/our-blog/169-how-smartphones-are-changing-in-store-shopping-behaviour http://www.screenmediadaily.com/marketing-arc-retail-mobile-shopping-behavior-smartphones-nrf-whirlpool-brand-anywhere-luth-research-0629904.shtml http://multichannelmerchant.com/crosschannel/showrooming-most-popular-smartphone-use-03042013/ http://www.techopedia.com/definition/28277/showrooming http://www.intemetretaile.com/2012/12/10/43-us-adults-participate-showrooming Voucher Codes Pro www.vouchercodespro.co.uk The Best Deals Online!