Mobile Application Ecosystem for Augmented Reality

AUGMENTED REALITY App ECOSYSTEM BRAND PACKAGING DISTRIBUTION ENABLERS CONTENT PUBLISHER There are 5 components of a Augmented Reality Ecosystem Pay for advertising to promote engagement with customer, prolong/raise brand aware- Service revenue share or license ness and increase sales. Ex: Starbucks, fee for content; paying for adver- Volkswagen, Kia, Coca Cola, Walt Disney Co tising. Ex: Lonely Planet, Esquire Magazine, Yell.com, newspaper Brands publishers, Twitter (TwittARound, etc.), blippar. Provide product/service sale or end service revenue share; hardware and software. Ex: Nokia, Sony Erics- son, Apple, Qualcomm, Intel Content providers Enablers Provide the publishing environments to Promote AR to end users, reducing barriers to app developers and communities who are the discovery (e.g., pre-loading apps), distrib- then putting the AR app together with uting AR applications through app stores. Ex: content. Ex: Layar; Mobilizy; metaio, Total Orange, NTT DoCoMo, KDDI, Nokia, Samsung, Immersion. HTC. Packaging Distribution/Discovery Providers DIGITAL MARKETING TADKA a blog by seema Gupta SPICE UP TYOUR DIGITAL MA follow me on twitter @seemalIMB MÁRKETING