Mobile App Usage is on the Rise

Mobile App Usage is on the Rise An increased use of smartphones has also provided a boost in the mobile app usage. People aged between 18 to 24 years are engaged with their Smartphones for 37 hours but users aged between 25 and 44 use 29 apps on average every month. Which devices are more popular? Tablet 47% 90% Laptop/PC Smartphone Console 37% 80% In 2014 mobile apps have dominated as compared to mobile web. Mobile Web 14% 86% f Mobile Apps The trend continues with increasing number of people choosing apps over web. A recent compilation shows how the usage of games and social media apps have dominated - Gaming apps are most used by both iOS and Android users, followed by Facebook and other social networking apps. her 5% Utilities 10% lifestyle 1% Gemes 43% Health & Fitness 1% Entertainment Productivity 2% 10% News 2% Social Networking 26% ios & Android Smart Device Time Spent per App Cetegory Most downloaded apps in 2014 Gmail YouTube Google Map Twitter Facebook Skype Android WhatsApp Facebook Messenger Snapchat You Tube YouTube Facebook Instragram Apple Pandora Radio Google Maps( Little insight for e-marketers 70% 60% 50% 40% 30% 20% 10% 0% Google Facebook Other Apps Time Spent Ad Spent Email – [email protected] Ph no: +91 - 33 - 40200868 brandmaestre Think. Create. Promote. Source. http://www.smartinsights.com/wp-content/uploads/2014/03/desktop-vs-mobile-most-popular-devices-2015-550x719.png http://www.smartinsights.com/wp-content/uploads/2012/05/App-category-usage-550x448.png https://tctechcrunch2011.files.wordpress.com/2014/03/adspend.png?w=D680&h=588