Mobile App Trends for 2012

Mobile Trends 2012 As the mobile app world continues to grow what will be the most important mobile applications in 2012? Vocal GET THEM TALKING Smartphones By 2012, there will be 5 billion mobile devices in use. This is roughly equivalent to 70% of the entire world's population! As mobile usage continues to grow we look at the key trends for 2012. 50 Top Smartphone Platforms (Aug 11 v Nov 11) 40 30 20 10 Aug 11 Google Apple Microsoft Symbian Nov 11 RIM Point Change 10 Penetration of Apple maintained its #2 Google Android and smartphones stands at Apple will remain the two big players in 2012. position with 28.7 percent of about 40% in both Western the smartphone market in Europe and the U.S. the US. Google Android ranked as the top smartphone platform with 46.9 percent market share in the US. What the analysts say "Social commerce will become "Mobile advertising is one of the most important ways to monetize popular on mobile devices. The partnership between eBay Facebook will lead us into a new era in eCommerce where you can directly purchase account." and mobile content. Total spending on mobile advertising in 2008 was $530.2 million and it will grow to S7.5 billion in 2012." from your Facebook Sarah Perez, ReadWriteWeb.com Mart Prööm, DreamGrow.com "Mobile browsing will become less "I think voice recognition is going to be a big trend in 2012. The iPhone 4S' Siri has brought the technology to a important as we increasingly access the web through mobile applications." mainstream audience." Nathalie Heugas, Vocal.ie Amy-Mae Elliott, Mashable.com Location Based Services Reminders Location based reminders has been a key feature in Apple's iOS5 in 2011. This is likely to propel location Consumers Analysts expects the total user base of consumer location-based services to reach 1.4 billion users by based reminders into the Service mass-market in 2012. Location is one of the main enablers that 2014. deliver services to users based on their context. Social Networking The rise of geosocial * networking will push the number of mobile - social media users from * 650 million this year to 1.3 billion by 2016. Social Media In Ireland 83% of smartphone users are on Facebook 25% of smartphone users use Twitter 83% 25% End user generated $5.7bn revenues from social 56% media, personal delivery services will increase from $572m dating content and 56% of US $572m consumers said they are more likely to recommend a brand to a friend after in 2007 to more than $5.7bn in 2012 2007 2012 becoming a fan on facebook. Users accessing Facebook via their mobile device has 55% of Twitter users access the platform via their mobile. 55% grown globally by over 200% Mobile Search Gartner advises search providers to build the experience around mobile to allow Trends in Search users access to immediate results and to take actions, given the short time span users have, Almost 30% of all mobile search queries are with local intent, compared to just 16% for the PC. Mobile makes up about 15% of all Google searches, and about 20% of searches globally for Yahoo. That's 528 million mobile searches per month through Yahoo sites (based on comScore query volume). 43% of mobile Internet usage happening in home, and 86% of mobile Internet users surf the mobile Web while watching TV. Mobile Malware IA recent trend has been to lure consumers into free apps that will charge money I through text messaging and I calling of premium services. Browser-based apps will see I I an increase in 2012 and | consequently there will be a rise in mobile browser I malware. | 4% of Android users will encounter malware this year, up from 1% at the beginning of 2011. ERROR Mobile Commerce 2011 saw $86.1 billion move NFC technology enables consumers to make small value payments by tapping their NFC (Near Field Communication) enabled mobile phone against an NFC retail point of sale. around the world in about 141 million mobile exchanges. 2012 will be an important year in driving NFC services into the mainstream and encouraging retailers to adopt NFC technology. Vocal Brought to you by: Website: www.vocal.ie Phone: +353 1 6622345 GET THEM TALKING Email: [email protected] Sources: ComScore, Acquity Group, Facebook, Lookout, Juniper Research, ReadWriteWeb.com, grizzlyanalytics.com, adage.com, mediapost.com and Gartner.