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The Mobile App Cycle

Mobilizing. your biz: MOBILE APP CYCLE 国 国 图 国 圍 WHY MOBILE? 3. Shifting. from Desktop to Mobile 2 Global Smartphone Sales are Skyrocketing Apps are Engaging Consumers Worldwide Brands are App Downloads 185B 17.7B 2014 Shifting. Budgets $ 3.2B uP 28% 500M units in 2012 80 mins 8-9 usage/day downloads Total mobile app spend in the US 300M 82% 60% 2011 per month 8.2B Agencies to boost mobile of mobile ad spend going, towards app development year on year units in 2010 2010 Source: Gartner Jan 2011 ad budgets Source: Admob 1 DEFINE YOUR GOAL i. Purpose? ii. Kind of App? 12 NEXT STEPS 2 NEW Technology Duke MOBILE WED MONETIZE NATIVE АPP UNDERSTAND YOUR APP YOUR TARGET iii. Platform? MARKET NEW Platform barclaycard : symbian Content is impactful if it's: 1. Market specific 2. In local language 3. Culturally in touch 10 MILLION brew mp. Windows Java Mobile MeeGo DOWNLOADS LinuxA Maemo.ORG 11 bocoycor bada 685K+ waterside Language HRS / ENGAGEMENT Consumer Demographics extrem Behavior MEASURE & UPDATE Geographical App Usage Analytics # active users API INDUSTRY UPDATES App Store Analytics # of downloads channels Directory # page views time usage frequency WHAT ARE YOUR Searchable by industry and Comprehensive and up-to-date mobile industry reports Revenue Generated INDUSTRY PEERS DOING Other in-app in-store in-store statistics vouchers IN MOBILE? service with links cross sell # of sign ups lead generation to relevant sites Social Analytics sharing on SNS E XICO N 10 and many more... apps | apis | ecosystems DISTRIBUTE ADVISORY UNDERSTAND YOUR COSTS 4 TO BUILD AND MAINTAIN Bespoke client strategy & innovation solutions Advanced APP Directory BAM! Intermediate BlackBerry App World. Branded Apps Matchmaker Basic More than US$100,000 US $50,000 to US $5,000 Connecting brand with developer based on skills, Searchable by US $100,000 to industry, market, brand, budget and more US $15,000 APPSOLUTELY EVERYTHING location, and existing apps INTEGRATE YOUR DRAFT A SKELETON APP INTO MARKETING SNS STRATEGY Platform PR OUTDOOR WEBSITE Target Customers Functions ONLINE OFFLINE FIND THE RIGHT MEDIA Mobile BUILD YOUR APP DEVELOPER EMAIL App PRINTED ONLINE AD Brand Guidelines YOUR МОBILE We will match your brief to our developer database and find you at least 3 developers to choose from KPIS АPP МOBILE OPERATOR MOBILE WEBSITE АPP Insert your brief in our website: www.exicon.mobi 7 BUILD AND DEVELOP www.exicon.mobi FRAME AND MEASURE AND EXTEND DISTRIBUTE AND PROMOTE Mobilizing. your biz: MOBILE APP CYCLE 国 国 图 国 圍 WHY MOBILE? 3. Shifting. from Desktop to Mobile 2 Global Smartphone Sales are Skyrocketing Apps are Engaging Consumers Worldwide Brands are App Downloads 185B 17.7B 2014 Shifting. Budgets $ 3.2B uP 28% 500M units in 2012 80 mins 8-9 usage/day downloads Total mobile app spend in the US 300M 82% 60% 2011 per month 8.2B Agencies to boost mobile of mobile ad spend going, towards app development year on year units in 2010 2010 Source: Gartner Jan 2011 ad budgets Source: Admob 1 DEFINE YOUR GOAL i. Purpose? ii. Kind of App? 12 NEXT STEPS 2 NEW Technology Duke MOBILE WED MONETIZE NATIVE АPP UNDERSTAND YOUR APP YOUR TARGET iii. Platform? MARKET NEW Platform barclaycard : symbian Content is impactful if it's: 1. Market specific 2. In local language 3. Culturally in touch 10 MILLION brew mp. Windows Java Mobile MeeGo DOWNLOADS LinuxA Maemo.ORG 11 bocoycor bada 685K+ waterside Language HRS / ENGAGEMENT Consumer Demographics extrem Behavior MEASURE & UPDATE Geographical App Usage Analytics # active users API INDUSTRY UPDATES App Store Analytics # of downloads channels Directory # page views time usage frequency WHAT ARE YOUR Searchable by industry and Comprehensive and up-to-date mobile industry reports Revenue Generated INDUSTRY PEERS DOING Other in-app in-store in-store statistics vouchers IN MOBILE? service with links cross sell # of sign ups lead generation to relevant sites Social Analytics sharing on SNS E XICO N 10 and many more... apps | apis | ecosystems DISTRIBUTE ADVISORY UNDERSTAND YOUR COSTS 4 TO BUILD AND MAINTAIN Bespoke client strategy & innovation solutions Advanced APP Directory BAM! Intermediate BlackBerry App World. Branded Apps Matchmaker Basic More than US$100,000 US $50,000 to US $5,000 Connecting brand with developer based on skills, Searchable by US $100,000 to industry, market, brand, budget and more US $15,000 APPSOLUTELY EVERYTHING location, and existing apps INTEGRATE YOUR DRAFT A SKELETON APP INTO MARKETING SNS STRATEGY Platform PR OUTDOOR WEBSITE Target Customers Functions ONLINE OFFLINE FIND THE RIGHT MEDIA Mobile BUILD YOUR APP DEVELOPER EMAIL App PRINTED ONLINE AD Brand Guidelines YOUR МОBILE We will match your brief to our developer database and find you at least 3 developers to choose from KPIS АPP МOBILE OPERATOR MOBILE WEBSITE АPP Insert your brief in our website: www.exicon.mobi 7 BUILD AND DEVELOP www.exicon.mobi FRAME AND MEASURE AND EXTEND DISTRIBUTE AND PROMOTE Mobilizing. your biz: MOBILE APP CYCLE 国 国 图 国 圍 WHY MOBILE? 3. Shifting. from Desktop to Mobile 2 Global Smartphone Sales are Skyrocketing Apps are Engaging Consumers Worldwide Brands are App Downloads 185B 17.7B 2014 Shifting. Budgets $ 3.2B uP 28% 500M units in 2012 80 mins 8-9 usage/day downloads Total mobile app spend in the US 300M 82% 60% 2011 per month 8.2B Agencies to boost mobile of mobile ad spend going, towards app development year on year units in 2010 2010 Source: Gartner Jan 2011 ad budgets Source: Admob 1 DEFINE YOUR GOAL i. Purpose? ii. Kind of App? 12 NEXT STEPS 2 NEW Technology Duke MOBILE WED MONETIZE NATIVE АPP UNDERSTAND YOUR APP YOUR TARGET iii. Platform? MARKET NEW Platform barclaycard : symbian Content is impactful if it's: 1. Market specific 2. In local language 3. Culturally in touch 10 MILLION brew mp. Windows Java Mobile MeeGo DOWNLOADS LinuxA Maemo.ORG 11 bocoycor bada 685K+ waterside Language HRS / ENGAGEMENT Consumer Demographics extrem Behavior MEASURE & UPDATE Geographical App Usage Analytics # active users API INDUSTRY UPDATES App Store Analytics # of downloads channels Directory # page views time usage frequency WHAT ARE YOUR Searchable by industry and Comprehensive and up-to-date mobile industry reports Revenue Generated INDUSTRY PEERS DOING Other in-app in-store in-store statistics vouchers IN MOBILE? service with links cross sell # of sign ups lead generation to relevant sites Social Analytics sharing on SNS E XICO N 10 and many more... apps | apis | ecosystems DISTRIBUTE ADVISORY UNDERSTAND YOUR COSTS 4 TO BUILD AND MAINTAIN Bespoke client strategy & innovation solutions Advanced APP Directory BAM! Intermediate BlackBerry App World. Branded Apps Matchmaker Basic More than US$100,000 US $50,000 to US $5,000 Connecting brand with developer based on skills, Searchable by US $100,000 to industry, market, brand, budget and more US $15,000 APPSOLUTELY EVERYTHING location, and existing apps INTEGRATE YOUR DRAFT A SKELETON APP INTO MARKETING SNS STRATEGY Platform PR OUTDOOR WEBSITE Target Customers Functions ONLINE OFFLINE FIND THE RIGHT MEDIA Mobile BUILD YOUR APP DEVELOPER EMAIL App PRINTED ONLINE AD Brand Guidelines YOUR МОBILE We will match your brief to our developer database and find you at least 3 developers to choose from KPIS АPP МOBILE OPERATOR MOBILE WEBSITE АPP Insert your brief in our website: www.exicon.mobi 7 BUILD AND DEVELOP www.exicon.mobi FRAME AND MEASURE AND EXTEND DISTRIBUTE AND PROMOTE Mobilizing. your biz: MOBILE APP CYCLE 国 国 图 国 圍 WHY MOBILE? 3. Shifting. from Desktop to Mobile 2 Global Smartphone Sales are Skyrocketing Apps are Engaging Consumers Worldwide Brands are App Downloads 185B 17.7B 2014 Shifting. Budgets $ 3.2B uP 28% 500M units in 2012 80 mins 8-9 usage/day downloads Total mobile app spend in the US 300M 82% 60% 2011 per month 8.2B Agencies to boost mobile of mobile ad spend going, towards app development year on year units in 2010 2010 Source: Gartner Jan 2011 ad budgets Source: Admob 1 DEFINE YOUR GOAL i. Purpose? ii. Kind of App? 12 NEXT STEPS 2 NEW Technology Duke MOBILE WED MONETIZE NATIVE АPP UNDERSTAND YOUR APP YOUR TARGET iii. Platform? MARKET NEW Platform barclaycard : symbian Content is impactful if it's: 1. Market specific 2. In local language 3. Culturally in touch 10 MILLION brew mp. Windows Java Mobile MeeGo DOWNLOADS LinuxA Maemo.ORG 11 bocoycor bada 685K+ waterside Language HRS / ENGAGEMENT Consumer Demographics extrem Behavior MEASURE & UPDATE Geographical App Usage Analytics # active users API INDUSTRY UPDATES App Store Analytics # of downloads channels Directory # page views time usage frequency WHAT ARE YOUR Searchable by industry and Comprehensive and up-to-date mobile industry reports Revenue Generated INDUSTRY PEERS DOING Other in-app in-store in-store statistics vouchers IN MOBILE? service with links cross sell # of sign ups lead generation to relevant sites Social Analytics sharing on SNS E XICO N 10 and many more... apps | apis | ecosystems DISTRIBUTE ADVISORY UNDERSTAND YOUR COSTS 4 TO BUILD AND MAINTAIN Bespoke client strategy & innovation solutions Advanced APP Directory BAM! Intermediate BlackBerry App World. Branded Apps Matchmaker Basic More than US$100,000 US $50,000 to US $5,000 Connecting brand with developer based on skills, Searchable by US $100,000 to industry, market, brand, budget and more US $15,000 APPSOLUTELY EVERYTHING location, and existing apps INTEGRATE YOUR DRAFT A SKELETON APP INTO MARKETING SNS STRATEGY Platform PR OUTDOOR WEBSITE Target Customers Functions ONLINE OFFLINE FIND THE RIGHT MEDIA Mobile BUILD YOUR APP DEVELOPER EMAIL App PRINTED ONLINE AD Brand Guidelines YOUR МОBILE We will match your brief to our developer database and find you at least 3 developers to choose from KPIS АPP МOBILE OPERATOR MOBILE WEBSITE АPP Insert your brief in our website: www.exicon.mobi 7 BUILD AND DEVELOP www.exicon.mobi FRAME AND MEASURE AND EXTEND DISTRIBUTE AND PROMOTE Mobilizing. your biz: MOBILE APP CYCLE 国 国 图 国 圍 WHY MOBILE? 3. Shifting. from Desktop to Mobile 2 Global Smartphone Sales are Skyrocketing Apps are Engaging Consumers Worldwide Brands are App Downloads 185B 17.7B 2014 Shifting. Budgets $ 3.2B uP 28% 500M units in 2012 80 mins 8-9 usage/day downloads Total mobile app spend in the US 300M 82% 60% 2011 per month 8.2B Agencies to boost mobile of mobile ad spend going, towards app development year on year units in 2010 2010 Source: Gartner Jan 2011 ad budgets Source: Admob 1 DEFINE YOUR GOAL i. Purpose? ii. Kind of App? 12 NEXT STEPS 2 NEW Technology Duke MOBILE WED MONETIZE NATIVE АPP UNDERSTAND YOUR APP YOUR TARGET iii. Platform? MARKET NEW Platform barclaycard : symbian Content is impactful if it's: 1. Market specific 2. In local language 3. Culturally in touch 10 MILLION brew mp. Windows Java Mobile MeeGo DOWNLOADS LinuxA Maemo.ORG 11 bocoycor bada 685K+ waterside Language HRS / ENGAGEMENT Consumer Demographics extrem Behavior MEASURE & UPDATE Geographical App Usage Analytics # active users API INDUSTRY UPDATES App Store Analytics # of downloads channels Directory # page views time usage frequency WHAT ARE YOUR Searchable by industry and Comprehensive and up-to-date mobile industry reports Revenue Generated INDUSTRY PEERS DOING Other in-app in-store in-store statistics vouchers IN MOBILE? service with links cross sell # of sign ups lead generation to relevant sites Social Analytics sharing on SNS E XICO N 10 and many more... apps | apis | ecosystems DISTRIBUTE ADVISORY UNDERSTAND YOUR COSTS 4 TO BUILD AND MAINTAIN Bespoke client strategy & innovation solutions Advanced APP Directory BAM! Intermediate BlackBerry App World. Branded Apps Matchmaker Basic More than US$100,000 US $50,000 to US $5,000 Connecting brand with developer based on skills, Searchable by US $100,000 to industry, market, brand, budget and more US $15,000 APPSOLUTELY EVERYTHING location, and existing apps INTEGRATE YOUR DRAFT A SKELETON APP INTO MARKETING SNS STRATEGY Platform PR OUTDOOR WEBSITE Target Customers Functions ONLINE OFFLINE FIND THE RIGHT MEDIA Mobile BUILD YOUR APP DEVELOPER EMAIL App PRINTED ONLINE AD Brand Guidelines YOUR МОBILE We will match your brief to our developer database and find you at least 3 developers to choose from KPIS АPP МOBILE OPERATOR MOBILE WEBSITE АPP Insert your brief in our website: www.exicon.mobi 7 BUILD AND DEVELOP www.exicon.mobi FRAME AND MEASURE AND EXTEND DISTRIBUTE AND PROMOTE

The Mobile App Cycle

shared by srust99 on Feb 08
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the 4 step process to creating, developing, distributing and managing your applications

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