Mobile App Advertisement for Beginners

Mobile App Advertisement For Beginners .000 1245 AM 12:45 SO YOU HAVE... Sunday, Nov 7 • Created an app with a beautiful design • Published in the App Store • Done ASO to drive more organic traffic BUT... IS THAT ENOUGH? How will you make your app stand out among the millions of mobile apps on the Google and Apple app stores? The answer is "Mobile App Install Ads" What Exactly are Mobile App Install Ads? Main Purpose: Get traffic from sources outside the stores,such as social media, to download your app. • Ads usually appear on the news feed of AD social channels. • They consist of the app name, description, image and a call to action button. • Separate campaigns will need to be set up for iOS and Android apps. In-app advertisement • App developers choose to procure their revenue from in-app advertising within their free apps. • Choose best ad serving model Interstitial Ads Notification Ads Advanced Overlay Telekom.de - 11:13 SIGNUP! Wednesday 6 August First Name O Hey! Pascal Oh not Bin im 16. und kann nicht so lange wag. Morgen gerne Last Name AD Email Address A Hey! terday 210 Axet Yeaht Nachher um 12 oder was? Phone Number Sign Up! Often used in freemium apps These ads gets more clicks & tend to return a good eCPM Interactive ads that contain a form and use push notifications in the device's status bar to sign up to a service, buy products, install apps • Make use of mobile ad networks like Google's AdMob, Adatha and others to help advertisers and publishers increase their revenues and ROI. Channels that offer mobile app install ads f + Facebook • One of the leading platforms for app developers with 1.2 Billion mobile users Used by half of the top grossing apps on the App Store and Play Store • Short campaigns targeted to specific audience Туpes: Mobile App Install Ads Mobile App Engagement Ads Suggested Item Suggested Item Play our new slot Diamond Queen anytime, anywhere! Download the app and play FREE. With the So Ape, the latest looks are always at your fingertips. Install Now Shop Now 7 friends use this Open in App Ads that links directly to the respective Ads with specific "Call to action" to open the app app store URL. Types of Audiences Custom Audiences Lookalike Audiences Device Level Targeting facebook MATCH LOOKALIKE Audiences Targets users based on specific demographics and location Reach new people, similar to those already taking actions within app. Reach people using specific mobile devices. Can identify device which work best for your apps & can filter out other device that are no longer compatible • Costs Compared to other networks, Facebook has high CPI & rates vary for different category. Facebook's mobile app install ads are more than three times as expensive as the average Facebook ad. Twitter • One of the largest ad exchanges in the world with over 227 million mobile users • Twitter campaigns are targeted to a 'real-time' audience . Турes: Twitter App Install Cards Twitter Engagement Campaigns best free RPG! eal acing ha been intaed Download E Promoted by KnightsDragons 23 12 *23 Showcase your mobile app to your targeted audience directly within Tweets with images, ratings & calls to action to open the app already installed on your device your Tweet Cost Per App click When someone clicks to install or open your mobile app from Twitter, it is charged on a CPAC basis Google App Installs Google, the search engine giant, has 1.17 billion monthly unique users. • Longer campaigns reaching larger audiences. Туpes: App Install ads App Re-engagement ads Google hotel app Web Maps Images News More- Hotel Tonight App Ad Download on iTunes Now Reserve Your Room in Free Advance. Plan Less - Live. Get Expedia's Hotel App Ad Download on iTunes Best Hotel App - 2013 Webby Free Awards People's Voice. Lists the app on consumer's mobile devices (both Android and iOS devices) Involves deep linking in apps to point consumers to the right information within the app. (available only on Android apps) Conversions tracked automatically in Adwords (for Android apps) Channels Search network Display network Youtube's Trueview Goge Cah On Aps Google Expre Downioad on Googie Play Example Line 2 * Reach people that are * Reach people that are searching for an app that is similar to their own using apps that are similar to their own * Targets people based on their interests, demographics and videos they've watched. * TrueView ads play as pre-roll before a user can view a video Important Statistics Percentage by which the number of mobile app installs has increased by 182% • Total app installs from FB mobile app install ads is 350 Million • Facebok App install network generates about $1 to $10 per install US mobile app-install ad revenue will grow to $6.8 billion by the end of 2019 CTR increase in ads in tablets over those on handsets by 44% • Ads on mobile apps perform 2X better than those on mobile web Keys to Success Define the right channels for advertisement with pilot campaigns Have your Segmentation and Targeting done right Improvise the ad copies to bring down the UA cost Use Retargeting to maximize the conversions Ensure you engage with the users at the right time Use the right analytic tools to measure the key attributes and re-engage! RESOURCES: Forbes Marketing Land e-Strategy Trends (9 appsbuilder Applift data driven app marketing TE iab. BUSINESS INSIDER Social Times Jon LOOMer For Advanced Facebook Marketers CONCEPTUALIZED AND DESIGNED: dci www.dotcominfoway.com www.facebook.com/DotComInfoway www.twitter.com/dotcominfoway www.linkedin.com/company/dotcominfoway