Psychology suggests that most people buy according to how they feel about a product (their emotions) rather than logic. Cultivating an emotional bond with your customers is important—and it’s becoming more difficult to do. If your website isn’t tuned to resonate with your audience’s emotions, you could be losing business. In this graphic, we’ll briefly explore how to best cultivate these emotions in your customers, and how these (and other factors) influence purchase decisions. We would like to thank @smashingmag and @jayehret for the inspiration!