MIPCube conference

MIPCube: Exploring the ure of TV · Future of TV What TV means in 2012 2010-future 1990-2000 1930 Tablets, 3D plasma TV, Touchscreen TV, multiplica- Personal Video Re- First black and white corder, VOD, Flat TVs sold, small tion of networks and screen TV square screens with antenna screens, multimedia platforms and connected TV (LCD/Plasma) 3D 1950-1965 2001-2009 Colour TV, Satellite, TV reception DVR, TNT, Blu-ray, Streaming services, Mobile TV 2screen TV and Multitasking Percentage of consumers who multitasked while watching TV Female during programming O Male during programming Female during both Female during commercials O Male during commercials O Male during both 80 70 60 50 40 30 20 10 checked email surfed web social search related searched product searched coupons (unrelated) networking to programme seen in ad or deals seen in ad People Watch TV from Multiple Sources ..And on Multiple Devices millions of viewers HD TV 12% 3D TV 35% Traditional TV TV w/internet 288 36% Smartphone Tablet 17% Internet 6% 143 Already Own Timeshifted 19% 23% 111 Will Purchase > 21% 23% Mobile 23% 30 Millions Pay for Social Gaming U.S. social gamers and gaming virtual goods revenues millions of social gamers millions in revenue 70 800 60 700 50 600 40 500 30 400 20 300 10 200 100 2010 2011 2012 Shaping TV's future mipcube miptv architects of the future inspiring deals 30-31 March 2012 Cannes, France 1-4 April 2012 Cannes Where TV's Game Changers Meet Content Technologies Marketing + АP APP LIKE 个个 个个 个 1 ↑ 介 The international MIPCube community Shape the TV experience of the future! Hands-on Learning Experiences Learn Create Experience 9 米 Innovation Alley: The dedicated space to discover and try for yourself Visionary Talks MIPCube Lab discover "the most promising disruptive TV start-up of 2012" the innovations that will enrich new user experiences over the next 3 years. Workshops Content 360 find the best new creative ideas Showcases around two categories: Videos that Create Global Buzz, sponsored by MSN; New Transmedia Concepts </> TV Hack Day Lunch & Parties, Breakfast Network Meet the speakers, Digital Minds Summit MIPCube on Social Media f @_mip_ mipblog.com |/mipcube #MIPCube sponsored by mipcube vivendi miptv Register now on www.mipcube.com MIPCube: 30-31 March 2012 MIPTV: 1-4 April 2012 Nielsen: http://www.nielsen.com/ sources: *http://blog.nielsen.com/nielsenwire/mediauniverse/ **http://emarketer.com Design by Lorena Guerra: ellohdesign.com MIPCube: Exploring the ure of TV · Future of TV What TV means in 2012 2010-future 1990-2000 1930 Tablets, 3D plasma TV, Touchscreen TV, multiplica- Personal Video Re- First black and white corder, VOD, Flat TVs sold, small tion of networks and screen TV square screens with antenna screens, multimedia platforms and connected TV (LCD/Plasma) 3D 1950-1965 2001-2009 Colour TV, Satellite, TV reception DVR, TNT, Blu-ray, Streaming services, Mobile TV 2screen TV and Multitasking Percentage of consumers who multitasked while watching TV Female during programming O Male during programming Female during both Female during commercials O Male during commercials O Male during both 80 70 60 50 40 30 20 10 checked email surfed web social search related searched product searched coupons (unrelated) networking to programme seen in ad or deals seen in ad People Watch TV from Multiple Sources ..And on Multiple Devices millions of viewers HD TV 12% 3D TV 35% Traditional TV TV w/internet 288 36% Smartphone Tablet 17% Internet 6% 143 Already Own Timeshifted 19% 23% 111 Will Purchase > 21% 23% Mobile 23% 30 Millions Pay for Social Gaming U.S. social gamers and gaming virtual goods revenues millions of social gamers millions in revenue 70 800 60 700 50 600 40 500 30 400 20 300 10 200 100 2010 2011 2012 Shaping TV's future mipcube miptv architects of the future inspiring deals 30-31 March 2012 Cannes, France 1-4 April 2012 Cannes Where TV's Game Changers Meet Content Technologies Marketing + АP APP LIKE 个个 个个 个 1 ↑ 介 The international MIPCube community Shape the TV experience of the future! Hands-on Learning Experiences Learn Create Experience 9 米 Innovation Alley: The dedicated space to discover and try for yourself Visionary Talks MIPCube Lab discover "the most promising disruptive TV start-up of 2012" the innovations that will enrich new user experiences over the next 3 years. Workshops Content 360 find the best new creative ideas Showcases around two categories: Videos that Create Global Buzz, sponsored by MSN; New Transmedia Concepts </> TV Hack Day Lunch & Parties, Breakfast Network Meet the speakers, Digital Minds Summit MIPCube on Social Media f @_mip_ mipblog.com |/mipcube #MIPCube sponsored by mipcube vivendi miptv Register now on www.mipcube.com MIPCube: 30-31 March 2012 MIPTV: 1-4 April 2012 Nielsen: http://www.nielsen.com/ sources: *http://blog.nielsen.com/nielsenwire/mediauniverse/ **http://emarketer.com Design by Lorena Guerra: ellohdesign.com