Millennials and Food

How millennials Eat {AN INFOGRAPHIC} DATA COMPILED BY INFOGRAPHIC DESIGN Splendid kellyashworth design communications ©2012 THINKSPLENDID.COM Born 1979 – 2000 MILLENNIALS WANT VARIETY & DIVERSE FLAVORS. 550% PREFER COMMUNAL TABLES AT RESTAURANTS ШIШ 68% WAS IT ANY GOOD? YEAH, YOU SHOULD GO! ASK FRIENDS BEFORE SELECTING A RESTAURANT 870%0 40% WILL SPLURGE ON A NICE MEAL EVEN WHEN MONEY IS TIGHT WILL ORDER SOMETHING DIFFERENT EVERY TIME THEY VISIT A RESTAURANT ШШПП MILLENNIALS EAT OUT THE MOST AT LUNCH AND TEND TO EAT FOUR SMALLER MEALS A DAY AT NON-TRADITIONAL TIMES. 30% COMPARE THAT TO USDA ORGANIC 21% OF GEN X-ERS & 15% OF BOOMERS EAT FOODS THAT ARE CERTIFIED ORGANIC THEY PREFER WHOLE FOODS OVER PROCESSED FOODS. THEY WILL SPEND MORE ON ETHICALLY SOURCED MEATS & FARM-TO-TABLE EXPERIENCES. 80% WANT TO KNOW MORE ABOUT HOW THE FOOD IS GROWN WHOLE TRADER JOE'S FOODS M A R K ET IN-N-OUT BURGER BEN&JERRY'S. {COMPANIES LISTED IN THE TOP TEN BRANDS TRUSTED BY MILLENNIALS} IIIIII III ШИННЙ A ahey prefer to go grocery shopping in groups DIY FOODIES ARE SPENDING MORE ON PREMIUM INGREDIENTS AND STARTING SUPPER CLUBS. THEY'RE MORE LIKELY TO OPT FOR SMALL-BATCH HANDCRAFTED BEERS AND ARTISANAL CHEESES THAN THE BIG BRAND NAMES. x 87,00O CUSTOM IS SEEN AS A NEED, NOT A LUXURY – STARBUCKS OFFERS 87,000 POSSIBLE DRINK COMBINATIONS It's not just about nutrition. MILLENNIALS VIEW FOOD AS ENTERTAINMENT & SELF-EXPRESSION.