Millennial Branding Gen-Y & Facebook Study

GENERATION-Y& FACEBOOK A new study by Millennial Branding and Identified, Inc. of over 50 million Facebook data points. { Gen-Y at a Glance 80% 36% Only 36% list a job entry on their profile 80% list at least one school on their profile i2+o- 6"Owner" & The average tenure at a given company is just over 2 years An entrepreneurial generation, Gen-Y's fifth most popular job title is "Owner" 18-29 Years Old Gen-Y & The Fortune 500 FORTUNE 10% Roughly 10% of users that entered at least one job record have worked for a Fortune 500 company. 500 Approx. 7% of users currently o 7% ork for a Fortune 500 company. Top-10 Industries and Employers} Travel& 7.2% Hospitality 3.2% Forces Armed Consumer 6.8% .53% Walmart Products Government/ Military 4.5% Technology 4.4% .45% Starbucks O1.44% Target Education 3.9% y1.38% Best Buy Retail & Fashion 3.6% MI.28% McDonalds Finance 3.3% 1.26% Abercrombie &Fitch Media 2.3% Medical & 2.1% YI.23% YMCA Health Care cu .21% cvs Caremark Non-Profit 1.7% ups1.20% UPS { Top-10 Job Titles} 2.5% Manager 2.3% 2.9% 1.7% 1.2% 1.0% .84% Server Intern Sales Assoc. Owner Teacher Assistant 1.2% Cashier .94% Supervisor .84% Sales Rep. Making Friends} 82% 53% 40% 82% have at least one work friend. 53% have more than five work friends. 40% nave more than work friends. Average Work Friend Count: 16 Average Total Friend Count: 696 STUDY PRESENTED BY: DATA & ANALYTICS BY: ICONS & GRAPHICS BY Millenial Branding Identified Charfish Desig n Navigating You To Future Success INDUSTRY EMPLOYERS