Men vs Women - Who spends more at Christmas?

The CHRISTMAS 2014 SHOPPING 'A-GENDER' MEN VS WOMEN We enter part two of our Retail Christmas Shopping Insights story with sparring gloves and a hard hat. The age-old battle of the sexes continues to excite and spark debate. We wanted to know the difference between men and women's shopping habits at Christmas. So we found out. Here's how both sexes are shopping right now - and we know who spends more. PART 2 MEN... WOMEN... ARE MORE SPEND LESS GENEROUS! PER GIFT Willing to fork But buy more out up to £100 gifts than men! per gift. (More generous and thoughtful) (Thanks guys) BUT MEN BUY GIFTS LATER THAN WOMEN (Keep up, guys) MEN Y WOMEN Are more comfortable DON'T like buying buying tech online tech gifts online. Men enjoy receiving gift recommendations in-store Women prefer to receive in-store discounts MEN BUY MORE GIFTS IN-STORE 50% OF MEN will shop multi-channel BUT they need help choosing gifts. (Probably from female store staff) AT 68%, women are better multi-channel shoppers, browsing online and offline equally 22% 15% of men finish their shopping the week of women complete majority before Christmas. of shopping before or during October. 3% 33% of men finish their of women finish majority during shopping on Christmas Eve. November. LAST-MINUTE LARRYS! 26% of men aged 45-54 most likely to leave shopping until the week before + Christmas Eve COMMON GROUND Both genders buy jewellery in-store, NOT online THE BIG QUESTION Who loves who more? Who will spend £200+ on one gift? WOMEN MEN 8% 3% Who will spend £100-£200 on ONE gift? 9% 5% MEN WOMEN SMART FOCUS MERRY CHRISTMAS FROM ALL AT SMARTFOCUS •000000.00.. www.smartfocus.com