Men Vs. Women: Online Shopping Habits

Data compiled by Extrabux.com - online coupons and cash back rebates Men vs. Women: Online Shopping Habits Age vs. Annual Online Spending Women 45-54 are in the prime of their career and may $1.200 have less time to shop online. $,000 $800 Men 45-54 may be too busy with their midlife crises to shop $600 AGE 18-20 21-24 25-34 35-44 online. 45-54 55-64 65+ 12-pm If you're ever suspected that your female coworkers are shopping on their lunch breaks, you're probably right. That hour of sweet freedom in the middle of the workday may be the only free time 8% some women have to shop online. of all pur- chases made by men 7-0pm Average Time to Complete Purchases (minutes) A guy's purchase decision is a tactical execution. A woman's purchase decision is a philosophical 14 examination. Average Online Purchase Price Men tend to be more tenured online shoppers than women, so they're S67.82 $51.84 more comfortable buying big-ticket items online. Men may also simply buy more items all at once to minimize shopping trips. So that humongous entertainment system the guy next door just bought with a single click-complete with TV, game system, surround sound, and Blu-Ray player? That's not so crazy after all. Portion of Purchases by Day of Week 18% 16% 14% 12% Men do their weekend browsing on iPads and netbooks or in a physical store, then go promptly to their computers at work on Monday to find the best price and complete the transaction with a full screen in front of them. 10% 8% 6% 4% 0% DAY Monday Tuesday Wedesday Thursday Friday Saturday Sunday How Long Does is Take to Return a Purchase? 30% 25% 20% 15% 10% 5% 0% WEEK 2 6 8 9 10 I| 12 13 14 15 16 17 18 Men: 21 days (average). "If a guy really wants to return something, he's going to return it immediately. Otherwise it's never going to get eturned."- Sucharita Mulpuru, Research Women: 30 days (average). Unlike many men, most women trust that the act of actually making the return won't be forgotten or buried on a to-do list. Even if they don't pack up a return right away, most women know it isn't destined to remain in the closet, unworn, for eternity. AMOUNT SPENT PORTION OF PURCHASES PORTION OF RETURNED PURCHASES lay Most Purchases are Made