Men VS Women, Online Shopping

MEN VS WOMEN By now we all know that when it comes to shopping, men and women are different. Very different. But how does that translate to the hard facts and figures? Turns out, men like shopping too, just as much as women like to return their online purchases. LET'S GO SHOPPING! HAVE A LOOK AROUND Wait.what? SEE ANYTHING NICE? LET'S GO SHOPPING! DOES YOUR BEST FRIEND THINK SO AS WELL? FOUND THE PRODUCT YOU'RE LOOKING FOR? FOUND THE PRODUCT YOU'RE LOOKING FOR? ISIT THE BEST BUY AVAILABLE? ONLINE SHOPPING CAN YOU AFFORD IT? YOU NEED STUFF THAT MATCHES DOES IT MATCH STUFF YOU ALREADY HAVE? BUY AND BE DONE WITH IT IT'S GORGEOUS! YOU CANT LIVE WITHOUT IT! MEH. FORGET IT THEN SIX OUT OF TEN ONLINE PURCHASES IS MADE BY A WOMAN 89 10 12 3 4 56 7 WHAT DO MEN AND WOMEN SHOP FOR? BOOKS 64% COMPUTERS 76% MUSIC MUSIC 60% 60% 57% COMPUTERS BOOKS 59% 42% HEALTH AND BEAUTY 44% SMALL ELECTRONICS TOYS 34% TRAVEL 39% FASHION 29% TOYS 26% SMALL ELECTRONICS 29% FASHION 24% TRAVEL 19% HEALTH AND BEAUTY AVERAGE TIME USED FOR AN ONLINE PURCHASE WOMEN: 14 MIN. MEN: 10 MIN. POPULAR TIME FOR MAKING A PURCHASE 20 MOSTLY FROM 7 TILL 8PM MOSTLY FROM 12 TILL 1PM 15 FO SATURDAY THURSDAY FRIDAY MONDAY WEDNESDAY ALMOST 1 OUT OF 10 WOMEN WOMEN RETURN 19% MEN SPEND 135 EURO OF THEIR ONLINE PURCHASES. ON AN AVERAGE ONLINE PURCHASE. WOMEN AVERAGE ON 95 EURO BUY ALL OF THEIR FASHION ITEMS IN AN ONLINE SHOP OFFLINE, THE AVERAGE IS 3%. ONLINE SHOPPING IS. ADVANTAGE DISADVANTAGE ADVANTAGE DISADVANTAGE Beste Product APPEARENCE IRRELEVANT GREATER SELECTION BORING, NO FUN A DELIVERY TOO SLOW 80% WHO DOES THE ONLINE SHOPPING? 60% 40% WOMEN 20% MEN 44-64 65-74 AGE 12-24 25-44 €250 €500 €750 €1000 .AND HOW MUCH DOES EVERYONE SPEND? Infographic by: BesteProduct.nl - Dutch gadget, news and comparison website Sources: BesteProduct.nl Deutsche Card Service - Retailnews.nl - Multiscope.nl - Capgemini - Usability.nl - Comscore - ABN Amro - Journal of Business & Economics Research SUNDAY LESS THAN A STORE TUESDAY % OF THE ONLINE POPULATION BIGGEST MORE THAN A STORE