Celebrating Memorial Day With Email Marketing

Memorial Day weekend announces the beginning of summer for many, but it's also a prime time to go shopping or vacationing, which makes it a great occasion for email marketing! You've probably already seen at least a few email campaigns revealing great sales for this holiday weekend. So it's time to jump on the train and get yours out too! CELEBRATING MEMORIAL DAY WITH EMAIL MARKETING MAY Cinco de Mayo 11 Mother's Day Did you know? Transaction rates for Memorial Day campaigns are 35.5% higher than Black Friday emails and 16.1% higher than Cyber Monday emails. 17 Armed Forces Day 26 Memorial Day Begin planning 27 TIP: Before sending out your email campaigns think about what your customers want to accomplish over Memorial Day weekend. for summer sales Begin planning for Father's Day sales 30 Subject lines sure to bring in sales Memorial Day Spending Last Days! Memorial Day Sale with Extra Saving Coupons Email Exclusive: Memorial Food & Drink Sightseeing Weekend Sale! $266 $121 Enormous Memorial Day Sale! Memorial Day Sale! Up to [X%] off select items Shopping Transportation Memorial Day Sale Starts Today $259 $94 Memorial Day Sale: Extra 10% off + Free Shipping! Book today and receive one night free! Shows & Events $123 FUN FACTS Memorial Day was declared a federal holiday in 1971. 34.8 million Americans travelled at least 50+ miles last Memorial Day. 1971 Memorial Day Email Marketing Tips SPECIAL OFFER ШШШИИ BIG BUY SALE NOW Add fun mobile coupons: Build up excitement: Highlight Memorial Day sales, specials and items at least three weeks prior to the holiday. Research has shown that mobile coupons get 10 times the redemp- tion rate of traditional coupons. Л. Run a social media contest: Create urgency in the subject line: This is a 'must do,' especially for the emails that go out on Memorial Day itself. Words such as 'final,' 'last' and 'today only' can work to your advantage. Social media contests are a great way to engage your customers and support short-term sales goals. It's a great way to get customers fired up for the upcoming holiday. campaigner EMAIL INTO REVENUE Source: Ultimate Coupons, Speedy Cash, Cheap O Air