You'll probably know the Harlem Shake. It celebrated its debut in
early 2013. Since then it has been viewed over 175 million times and has
been remixed over 40,000 times. But why is the Harlem Shake...
, or rather
the invention of ‘memes’ in general, such an excellent new way to
introduce others to brands?
To answer this question it’s important to understand the phenomenon of
memes. Memes are an idea, a style or an action that are passed from
person to person, imitated, and actively spread on the internet and on
social networks as a result. People interact with the content instead of
just passively consuming it.
To introduce the target audience to a brand, they have to engage with
the brand. Brands should therefore take new approaches and recognise
and exploit this phenomenon. This requires interaction. The most
valuable form of this is the remix. Comments and Likes,
on the other hand, have significantly lower value.
This is not just about creating content to be shared, but about putting
forward content and ideas that get stamped with brands through
remixes. A meme is a meaningful and expedient component of an effective
strategy to get closer to your customers.
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