Measuring Brand Awareness

MEASURING BRAND AWARENESS BRAND RECALL ORGANIC TRAFFIC SOCIAL MENTIONS Is your brand the first name on the I consumer's mind? Is your business visible on search engines like Google or Bing? Is your brand being viewed positively or negatively? V.S. Track the number of times The higher you score on the "brand recall test", the better your competitive advantage. Direct traffic is a great way of measuring the relevancy of your business to consumers. your brand or product is mentioned on social media and review sites. VISITOR LOYALTY EMAIL ENGAGEMENT CONTENT REACH The cheapest way of staying on your CUstomer's radar. 6. How recent and how frequent are returning visitors to your site? Is your target audience responding to your message? The probability of selling to a returning customer is 60~70%, whereas selling to a new lead is only 5~20% Evaluate your content relevancy by average email viewing time, click rates, and number of shares. Email produces a ROI of 4300%. Steady increase in the number of followers or subscribers is a good indicator of brand promotion http://www.nordicclick.com/blog/measuring-brand-awareness-money/ http://www.entrepreneurial-insights.com/how-to-measure-and-optimize-brand-awareness/ http://simplymeasured.com/blog/2012/12/20/40-key-social-media-metrics-defined/#i.nueoph12mcfjhs Visit Us On T in https://econsultancy.com/blog/11051-21-ways-online-retailers-can-improve-customer-retention-rsates/ http://contently.com/strategist/2014/08/21/7-content-marketing-metrics-youre-probably-undervaluing/ http://www.rickwhittington.com/blog/how-to-measure-brand-awareness-impact-from-inbound-marketing/ www.repcleaner.ca REPCLEANER