MCommerce Mobile App Trends - Martmobi

M-Commerce App Trends = Web Apps & Native Apps Key Advantages Cross-platform compatibility Ability to leverage device specific software and hardware No Download Required Ability to run offline Cheaper & Easier to Maintain Dynamic notifictions, offers, ads based on location and user actions 30% higher conversion rates for native iPhone apps versus typical mobile websites. Meanwhile, native Android apps tend to have about the same conversion rate as mobile commerce sites. Mobile Android iPhone Web How to take a call? Does your app require features HTML5 simply does not provide? Complexity Not Necessarily Absolutely Are timely updates app structure/ content important for you? Maintenance Not Necessarily Absolutely How many devices do you intend to reach? Reach As many as All of Them possible How important is UI Speed for you? Speed/Usability Not that Important Very Important How relevant is your app to your consumer? How frquently used? Relevance Rather Often Rarely Go for Moves Go for Web Apps Native Apps martmobi Sources: LionBridge, Mashable, Business Insider Mobile Commerce Simplified II