McDonald’s operates in a highly competitive restaurant environment where major players constantly compete for market share using a pricing tactic and marketing to drive sales. McDonald’s is by far...
the largest player in the industry with a $97 billion market cap and revenues of $27.6 billion which is almost double that of its closest competitor. As of November 11, 2013, McDonald’s share price is $97.5. Using analysts’ consensus estimates for EPS of $6.02 in FY14 and various P/E multiples, its shares are trading at a 9% premium to the market and an 8% discount to the XLY exchange-traded fund. The stock is also trading at a 5% premium to its five-year historical average multiple and a 28% discount to its competitors’ average forward multiples.
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