Maximizing Mobile for Development - Part 2

NEAR UBIQUITY BRINGS NEW OPPORTUNITIES FROM SMS TO SMARTPHONE APPS, MOBILE Number of countries using at least one mHealth application? VIRTUALLY ENDLESS APPLICATIONS HEALTH MOBILE APPLICATIONS ARE NOW AVAILABLE TO USERS NOT ONLY EMPOWER INDIVIDUAL USERS, IN DEVELOPING COUNTRIES. NUMBER OF COUNTRIES REGION WITH 1+ MHEALTH APPLICATION SUB-SAHARAN 29 AFRICA THEY ENRICH THEIR MOBILE MONEY LIFESTYLES AND Number of countries LATIN AMERICA 14 using at least one mobile money LIVELIHOODS, AND 2011 & CARIBBEAN application 6 BOOST THE ECONOMY MIDDLE EAST & NORTH AFRICA AS A WHOLE. 2001 EAST ASIA & 74 PACIFIC SOUTH ASIA 6 36% EUROPE & 3 CENTRAL ASIA 29% 19% GOVERNANCE Making a development impact requires collaboration. Regulators Policy-makers INDIA NIGER UGANDA grain potato farmers banana traders farmers INDUSTRY SUPPORT INCOME GROWTH OF FARMERS + TRADERS USER & Third-party Civil WITH MOBILE APPLICATION USAGE APPLICATION Content and Society Service Providers Donors Network Operators Equipment Manufacturers Industry Associations ENGAGING MOBILE APPLICATIONS FOR Agents DEVELOPMENT REQUIRES AN ENABLING ECOSYSTEM ECOSYSTEM FOR MOBILE APPLICATION DEVELOPMENT Mobile devices are becoming cheaper and more powerful, while networks are doubling in bandwidth roughly every 18 months and expanding into rural areas. THE MOBILE REVOLUTION IS RIGHT AT THE START OF ITS GROWTH CURVE 12 GLOBAL FORECAST FOR MOBILE DATA TRAFFIC 10 15 50 10 4 1.2 GB/user 92 MB/user 5 5 AVERAGE MONTHLY Sources MEDIA USAGE TOTAL 1. ITU estimates; UN, 2010. 2. ITU, 2012. PER USER VIDEOS AUDIO TRACKS APPS TERABYTES 3. World Bank estimate. 4. ITU estimates. 5. Pew Research Center, 2011. 6. GSMA Mobile Money Tracker, 2012. 7. Adapted from GSMA mHealth Tracker, 2012. 8. Dixie and Jayaraman, 2011. 9. Cisco, 2012. per MONTH (MILLIONS) FULL REFERENCES AVAILABLE AT www.worId b ank.org/ict/IC 4 D 2 0 1 2 2011 I 2012 2013 2014 2015 2016