Marketing Strategies to Increase Profit in Asia

What are Marketing Professionals in Asia doing to increase profits from their customers in 2011? Measuring Cataty Geed Emslance customer profitability by traditional means Do you measure customer profitability with: Average Revenue Per Unit/User Market share, acount share and dollars sold Activity based costing Time driven activity based costing Product Gross Margins of marketing professionals want to get inside their 1 88.2% Customer's Heads by using Segmentation. Bast method to usa for up-selling or cross solling, so to maximise your customer spending? Advanced segmentation sklls Micro segmentation Comparhg campalgns agalnst customers needs and preferences Find simlar profiles of existing high value customers aganst other exdsting customers Cross Border Integration of marketing professionals don't include 70. 70.9% Customer Value Analysis in their toolbox Are you currently deploying Customer Value Analysis? Yes No Do not know what It is БО These are the key findings Process Excellence Network's survey of 1500 senior marketing executives & decision makers acrIOSs Asia. Customer • Van Carlerence: 23-24 Aug 2011 • Pre Corference Masterclass:2 Aug 2011 • lenua: Grand Coptiome Waterfront Hotel angapore PROFITABILITY 23 - 24 AUGUST 2011 Get the full picture at www.customerprofitabilityasia.com Arewer Option What are Marketing Professionals in Asia doing to increase profits from their customers in 2011? Measuring Cataty Geed Emslance customer profitability by traditional means Do you measure customer profitability with: Average Revenue Per Unit/User Market share, acount share and dollars sold Activity based costing Time driven activity based costing Product Gross Margins of marketing professionals want to get inside their 1 88.2% Customer's Heads by using Segmentation. Bast method to usa for up-selling or cross solling, so to maximise your customer spending? Advanced segmentation sklls Micro segmentation Comparhg campalgns agalnst customers needs and preferences Find simlar profiles of existing high value customers aganst other exdsting customers Cross Border Integration of marketing professionals don't include 70. 70.9% Customer Value Analysis in their toolbox Are you currently deploying Customer Value Analysis? Yes No Do not know what It is БО These are the key findings Process Excellence Network's survey of 1500 senior marketing executives & decision makers acrIOSs Asia. Customer • Van Carlerence: 23-24 Aug 2011 • Pre Corference Masterclass:2 Aug 2011 • lenua: Grand Coptiome Waterfront Hotel angapore PROFITABILITY 23 - 24 AUGUST 2011 Get the full picture at www.customerprofitabilityasia.com Arewer Option What are Marketing Professionals in Asia doing to increase profits from their customers in 2011? Measuring Cataty Geed Emslance customer profitability by traditional means Do you measure customer profitability with: Average Revenue Per Unit/User Market share, acount share and dollars sold Activity based costing Time driven activity based costing Product Gross Margins of marketing professionals want to get inside their 1 88.2% Customer's Heads by using Segmentation. Bast method to usa for up-selling or cross solling, so to maximise your customer spending? Advanced segmentation sklls Micro segmentation Comparhg campalgns agalnst customers needs and preferences Find simlar profiles of existing high value customers aganst other exdsting customers Cross Border Integration of marketing professionals don't include 70. 70.9% Customer Value Analysis in their toolbox Are you currently deploying Customer Value Analysis? Yes No Do not know what It is БО These are the key findings Process Excellence Network's survey of 1500 senior marketing executives & decision makers acrIOSs Asia. Customer • Van Carlerence: 23-24 Aug 2011 • Pre Corference Masterclass:2 Aug 2011 • lenua: Grand Coptiome Waterfront Hotel angapore PROFITABILITY 23 - 24 AUGUST 2011 Get the full picture at www.customerprofitabilityasia.com Arewer Option What are Marketing Professionals in Asia doing to increase profits from their customers in 2011? Measuring Cataty Geed Emslance customer profitability by traditional means Do you measure customer profitability with: Average Revenue Per Unit/User Market share, acount share and dollars sold Activity based costing Time driven activity based costing Product Gross Margins of marketing professionals want to get inside their 1 88.2% Customer's Heads by using Segmentation. Bast method to usa for up-selling or cross solling, so to maximise your customer spending? Advanced segmentation sklls Micro segmentation Comparhg campalgns agalnst customers needs and preferences Find simlar profiles of existing high value customers aganst other exdsting customers Cross Border Integration of marketing professionals don't include 70. 70.9% Customer Value Analysis in their toolbox Are you currently deploying Customer Value Analysis? Yes No Do not know what It is БО These are the key findings Process Excellence Network's survey of 1500 senior marketing executives & decision makers acrIOSs Asia. Customer • Van Carlerence: 23-24 Aug 2011 • Pre Corference Masterclass:2 Aug 2011 • lenua: Grand Coptiome Waterfront Hotel angapore PROFITABILITY 23 - 24 AUGUST 2011 Get the full picture at www.customerprofitabilityasia.com Arewer Option What are Marketing Professionals in Asia doing to increase profits from their customers in 2011? Measuring Cataty Geed Emslance customer profitability by traditional means Do you measure customer profitability with: Average Revenue Per Unit/User Market share, acount share and dollars sold Activity based costing Time driven activity based costing Product Gross Margins of marketing professionals want to get inside their 1 88.2% Customer's Heads by using Segmentation. Bast method to usa for up-selling or cross solling, so to maximise your customer spending? Advanced segmentation sklls Micro segmentation Comparhg campalgns agalnst customers needs and preferences Find simlar profiles of existing high value customers aganst other exdsting customers Cross Border Integration of marketing professionals don't include 70. 70.9% Customer Value Analysis in their toolbox Are you currently deploying Customer Value Analysis? Yes No Do not know what It is БО These are the key findings Process Excellence Network's survey of 1500 senior marketing executives & decision makers acrIOSs Asia. Customer • Van Carlerence: 23-24 Aug 2011 • Pre Corference Masterclass:2 Aug 2011 • lenua: Grand Coptiome Waterfront Hotel angapore PROFITABILITY 23 - 24 AUGUST 2011 Get the full picture at www.customerprofitabilityasia.com Arewer Option What are Marketing Professionals in Asia doing to increase profits from their customers in 2011? Measuring Cataty Geed Emslance customer profitability by traditional means Do you measure customer profitability with: Average Revenue Per Unit/User Market share, acount share and dollars sold Activity based costing Time driven activity based costing Product Gross Margins of marketing professionals want to get inside their 1 88.2% Customer's Heads by using Segmentation. Bast method to usa for up-selling or cross solling, so to maximise your customer spending? Advanced segmentation sklls Micro segmentation Comparhg campalgns agalnst customers needs and preferences Find simlar profiles of existing high value customers aganst other exdsting customers Cross Border Integration of marketing professionals don't include 70. 70.9% Customer Value Analysis in their toolbox Are you currently deploying Customer Value Analysis? Yes No Do not know what It is БО These are the key findings Process Excellence Network's survey of 1500 senior marketing executives & decision makers acrIOSs Asia. Customer • Van Carlerence: 23-24 Aug 2011 • Pre Corference Masterclass:2 Aug 2011 • lenua: Grand Coptiome Waterfront Hotel angapore PROFITABILITY 23 - 24 AUGUST 2011 Get the full picture at www.customerprofitabilityasia.com Arewer Option