As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing’s ROI. A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all.
But how can marketing efforts be measured, and which are the best metrics to use? While measuring ROI can be difficult, it is certainly not impossible. The Marketing Measurement Checklist will help you intelligently analyze the success of your marketing, justify your marketing budget, and keep measurement from becoming an afterthought.