Event Marketers can't afford to ignore social media any longer. If you know how to reach your target audience, hundreds of millions of potential registrants are at your fingertips. Marketing via social networks has minimal cost, and if you can empower your audience to help your event "go viral," the digital word of mouth can have a higher ROI than any other channel.
However, social networks are rapidly evolving, and it can be overwhelming just figuring out where to get started. Where does your audience spend time online, how can you reach them, and what do you need to know to get the most out of these new communication channels? If you're still working on your social media strategy, Cvent is here to help.
Check out our latest infographic – Marketing Events with Social Media – which quickly covers the highlights from Cvent's full length eBook.