Marketing 3.0: The Rise of Purpose-Driven Social Brands

shared by simonmainwaring on Jul 17, 2013 in Business

Marketing 3.0: The Rise of Purpose-Driven Social Brands

shared by simonmainwaring on Jul 17, 2013 in Business

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Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like...
Category: Business
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