Marketers: Storytellers or Scientists?

shared by rburnham on Mar 22

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According to this 2014 Tech Marketing Priorities study by IDG Research, a successful marketer needs to be the proper balance of storyteller and data scientist. This is a challenge media companies can ... assist with on several fronts through the design of custom marketing programs to fuel the “storytelling” … to help with the “science” of designing and managing data-driven marketing strategies. This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.

Marketers: Storytellers or Scientists?

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