Marketers Embrace (but Still Struggle with) Content Marketing

shared by jwhippy on Mar 31, 2014 in Business

Marketers Embrace (but Still Struggle with) Content Marketing

shared by jwhippy on Mar 31, 2014 in Business

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While content is king for marketers, our survey finds that it’s also their principal challenge. Marketers tend to rate their content efforts as average, and they seem to be wedded to formats that pr...
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