Marketers, Embrace the Mobile Web

Marketers, Embrace the Mobile Web! Mobile web use has been growing. There is no denying it. As smart phones and internet- capable devices proliferate, some figures indicate that 34% of interactive marketers are currently managing or planning to enact a mobile program. It's time to take action! In the year 2014... 2000 Mobile Users 1500 PC Users 1000 750 2009 2010 2011 2012 2013 2014 2015 ...mobile users will soon out number stationary internet users. Source: Morgan Stanley ..In the next 6 years mobile marketing spend will grow by approximately 21 times 2009 $41.2 billion spent on other internet marketing $2.7 billion spent on mobile web marketing 2014 $56.6 billion spent on mobile web marketing $23.4 billion spent on other internet marketing Source: Borrell Associates ...Global Mobile transactions will increase by more than 600% $162 billion in Global Mobile Transactions in 2010 $984 billion in Global Mobile Transactions in 2014 Source: Yankee Group Marketo internet users (mm)