Market Research Methods

MARKET RESEARCH Methods FOCUS GROUPS Survey DExcellent A session where a moderator uses a scripted series of questions or topics to lead a discussion. With concise and straightforward questionnaires, you OGood can analyze a sample group that represents your target market. O Fair O Poor PERSONAL INTERVIEWS The Growth of Mobile Marketing Research (MMR) Daniel Starch developed a research company that interviewed people on the street. Thus surveying or marketing research was born. 1930s Testing new products in select stores can help you make product modifications, adjust prices, or improve packaging. Ronald Lindorf founded Western Wats, which used 1980s call centers to conduct surveys rather than go out on the streets. SMS was first used for market research. Short surveys were sent and respondents coukd answer by entering a single digit, such as 1 for Agree or 2 for Disagree. 1990s As Blackberry and internet enabled PDAS became Observing consumers in action gives you a more accurate picture of customers' usage habits and shopping patterns. 2005 more common, researchers noticed a small percentage of respandants completeing surveys on phones rather than PCs. The release of the iphone kicks MMR into high gear 2007 2010 The release of the iPad leads to a major growth in tablets. Some researchers had been using smartphones as Computer Assisted Personal Interviewing (CAPI) devices for years, but the arrival of tablets made this more attractive and easier to implement. The appearance of Android helped ensure generation of smartphones 2008 ostablished a critical mass, enabling MMR to focus on the benefits of mobiles. the new About 6 billion mobile 2012 MMRA (Mobile Marketing Research Association) had been formed, conferences were being dedicated to the topic of MMR, and ESOMAR had published guidelines on the proper and ethical use of MMR. 2012 phones in use globally Sources hitp://www.markotresoarchwoddnet/conknt/vkw/37s/49/ Htp://www.forbos.com/sies/cocontral/20/05/06/how-eoal-time- marketing tochnology can-transform your-business/ hitp://www.albusihess.com/markoting/market-rosearch/1287-himi http//temarketinodroctorswordpress.com/202/02/23/traditional-vs dotitmarketeosearchmethodh-does-new-moan-better/ Htp://newm.crg/ashortory-of-moblo-markotino research Mmfour NationalPositions Protitable Internet Marketing real insights in real time FIELD TRIALS SURVEYS OBSERVATION