Market driven strategy is an approach, where all marketing strategy decisions begin with a clear understanding of the market, competitors and the consumers. There are four steps of a market driven str...
ategy. They are as follows:
1) Becoming market oriented- Where customer is the focal point.
2) Determining distinctive capabilities- Capabilities which are superior to the competitions and difficult to duplicate.
3) Customer value/capabilities- Match customer value with company capabilities.
4) Superior Performance- Leads to superior performance of the company.
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