Marital Marketing

MARITAL MARKETING Some official (and not so official) facts and figures for wedding product and service vendors to consider. CHA-CHING 林 Couples that spend $10k-$30k on their weddings represent 46% of the market LOTS OF KNOTS There are about 2.5 38% of couples spend less than $10k million weddings every year in the U.S. About 28% of the wedding budget is spent on the reception PACK YOUR BAGS 18% of weddings HONEYMOONERS are destination 96% of newleyweds go on a honeymoon weddings Brides-to-be average 127 wedding-related posts on Facebook, 51.33% of which contain "OMG" in them O The honeymoon industry is a 12 billion dollar industry HOW ARE BRIDES FINDING VENDORS? 29.2% Family & friends 21.1% Local websites & magazines 19.1% Search engines 14.5% National websites & magazines 10% Bridal shows G.1% Other 1 in 5 relationships start online, but half of these couples claim CONNECTED COUPLES they met in a grocery store 78% of couples use internet search to find products & services for their weddings YES TO THE DRESS Brides who register Brides use online searches invite 29% more 62% of the time to research guests and spend 44% more on their invitations wedding dresses THE PINTEREST EFFECT Pinterest 1 in 3 people Pinterest is more About 80% of use Pinterest popular for wedding Pinterest users to plan their wedding planning than Facebook, Twitter & wedding forums are female The average single woman THERE'S AN APP FOR THAT As of July 16, 2012, searching for "wedding" yields 579 apps for iPad & 1,469 apps for iPhone spends 64% more time planning her future wedding on Pinterest than looking for a groom e SOURCES: Bridal Registration & Statistics • Invitations by Dawn Survey • The Knot • National Mail Order Association • Splendid Insights Global Wedding Market Study • WE TV Wedding Report • The Wedding Report 2012 suchgreatheights MARKETÍNG @SGH_Marketing SuchGreatHeightsMarketing.com MARITAL MARKETING Some official (and not so official) facts and figures for wedding product and service vendors to consider. CHA-CHING 林 Couples that spend $10k-$30k on their weddings represent 46% of the market LOTS OF KNOTS There are about 2.5 38% of couples spend less than $10k million weddings every year in the U.S. About 28% of the wedding budget is spent on the reception PACK YOUR BAGS 18% of weddings HONEYMOONERS are destination 96% of newleyweds go on a honeymoon weddings Brides-to-be average 127 wedding-related posts on Facebook, 51.33% of which contain "OMG" in them O The honeymoon industry is a 12 billion dollar industry HOW ARE BRIDES FINDING VENDORS? 29.2% Family & friends 21.1% Local websites & magazines 19.1% Search engines 14.5% National websites & magazines 10% Bridal shows G.1% Other 1 in 5 relationships start online, but half of these couples claim CONNECTED COUPLES they met in a grocery store 78% of couples use internet search to find products & services for their weddings YES TO THE DRESS Brides who register Brides use online searches invite 29% more 62% of the time to research guests and spend 44% more on their invitations wedding dresses THE PINTEREST EFFECT Pinterest 1 in 3 people Pinterest is more About 80% of use Pinterest popular for wedding Pinterest users to plan their wedding planning than Facebook, Twitter & wedding forums are female The average single woman THERE'S AN APP FOR THAT As of July 16, 2012, searching for "wedding" yields 579 apps for iPad & 1,469 apps for iPhone spends 64% more time planning her future wedding on Pinterest than looking for a groom e SOURCES: Bridal Registration & Statistics • Invitations by Dawn Survey • The Knot • National Mail Order Association • Splendid Insights Global Wedding Market Study • WE TV Wedding Report • The Wedding Report 2012 suchgreatheights MARKETÍNG @SGH_Marketing SuchGreatHeightsMarketing.com