March Madness Marketing Stats & Viewership Trends

MARKETING MARCH MADNESSY HOW MARKETERS ARE CAPITALIZING ON MARCH MADNESS TO BUILD CROSS-CHANNEL ENGAGEMENT As Millions tune into March Madness each year, competition to build customer engagement reaches an all-time high. Creating slam-dunk campaigns starts with understanding cross-device marketing. SPORTS CONSUMPTION METHODS NEWS 52% 50% 68% PRINT 96% LIVE EVENTS ONLINE TELEVISION 35% 41% 42% SOCIAL NETWWORKS RRDIO MOBILE ONLINE SPORTS CONSUMPTION BY DEVICE 22% e34% 65% TABLET SMARTPHONE PC/LAPTOP CROSS-DEVICE AD VIEW SHARE (03 2015) ON-DEMAND LIVE SPORTS 2% 56% OTT DEVICES (AMAZON, ANPLE TV, SMART IV, ROKU GAMING CONSOLE, CHROMECAST) 14% 17% DESKTOP/LAPTOP 13% TABLET 19% 7% BUS ge SMARTPHONE MARCH MADNESS 2015 Highest Rvg Viewership in 22 years 11.3M Average Total Viewers AII Time Record 80.7M Live Video Streams 17.8M Hours Of Live Video Streams 350M Total Social Impressions Across Facebook & Twitter CHAMPIONSHIP GAME Averaged 21.2M total viewers MOST WATCHED GAME. DUKE VS. WISCONSIN (averaged 28.3M total viewers) TV AD REVENUE 2005 - 2015 AD SPENDING IN MILLIONS NUMBER OF UNIQUE ADVERTISERS $623,000 $598.000 200S $1,163,000 POIS S648.000 $1,134,000 2014 $525,000 S1,117,000 2013 S1,095,000 $504.000 JENN $479,000 S782,000 a005 TOTAL: $8,668,000 AVERAGE COST OF A 30-SECOND SPOT $1.55M $1.49M $1.42M $1.25H S1.24H $1.34M $1.11M $1.19, $1,22. $1.24M $1.03H TOP TV ADVERTISERS BY COMPANY IN 2015 ATST BUICK CAPITAL ONE SOUTHWEST Airlines SAMSUNG $56.2M $53.5M $37.1M $33.5M $30.3M INFINITI COCA-COLA AUstate UPS GEICO $28.1M $27.5M $26.5M $23.8M $23.4M TOTAL: $339.9M LEADING TV AD CATEGORIES IN 2015 AUTOMOTIVE BUICK LEXUS INFINITI $34.1M $l1M 151 UNITS $9.9M 312 UNITS 29 UNITS FINANCIAL SERVICES Northwestern Mutual CAPITAL ONE Quicken Loans $37.1M $18.1M 147 UNITS $14.4M 92 UNITS 89 UNITS INSURANCE Allstate GEICO Nation wide $26.5M $23.4M 120 UNITS $17.3M 162 UNITS 81 UNITS RESTAURANTS BUFFALO WILD WINGS SUB WAY BURGER KING $18.8M $15.8M 88 UNITS $12.8M 156 UNITS 81 UNITS TELECOM ATST SAMSUNG DirectTV $56.2M $22.2M 456 UNITS $12.3M 86 UNITS 60 UNITS DIGITAL AD SPENDING BY DEVICE IN 2015 $30.4 BILLION $27.6 BILLION SMARTPHONES 6 TABLETS DESKTOPS & LAPTOPS 2016 PROJECTED CROSS-DEVICE VIEWERSHIP TV 10.8M DESKTOP/LAPTOP 7.3M SMARTPHONE 3.8M TABLET 42.5M SOURCES het:/sportsudeo pr/maines.a4/0/24Koow-the Fan-udu Sad h enumbers com/20s.BL/sacaa toumemet p as motwdehed-in-2us www.katarmedacon/u/newgroompress-releases/narch-madness-generates-75-blon-in-tv-advertising-sina-2005 whatnessireloet con/ty-ad-ncaa-men-besket het:/wwtortes.con/sitesamenheite/205/0/Dhe-mach-madness-aduetiging-business-s-boomino/ eS 534ces 10w/bko ama.orm/marketing-son htte//www.thetreet.com/stop1308455/eto buner-dose-oo-seling out-teads-lor-macth-madyess-coveraoe htn noment-205-3 3-h/4884 com/socialome/1corts-diotal-meda-btlBA hs//www.emarketer.com/w eewhael.t/ibrangup Wsads/205/0e/.20s Freewhent Videe Monettion Report pot httpt://www.narkster com MULTI-CHANNEL DIRECT RESPONSE BROUGHT TO VOU BY koeppeldirect