Managing Expectations

Managing Expectations Apple's stock performance surrounding major product announcements APPLE'S STOCK PERFORMANCE SURROUNDING MAJOR PRODUCT LAUNCHES ALL VALUES INDEXED TO THE OPENING PRICE ON THE DAY OF THE ANNOUNCEMENT 101 DAY OF ANNOUNCEMENT 100 99 98 97 96 95 -5 DAYS -4 DAYS -3 DAYS -2 DAYS -1 +1 DAY +2 DAYS +3 DAYS +4 DAYS +5 DAYS OPENING CLOSING DAY AVERAGE IPHONE ANNOUNCEMENTS ALL VALUES INDEXED TO THE OPENING PRICE ON THE DAY OF THE ANNOUNCEMENT 115 DAY OF ANNOUNCEMENT iPhone 110 105 100 95 90 -5 DAYS -4 DAYS -3 DAYS -2 DAYS -1 +1 DAY +2 DAYS +3 DAYS +4 DAYS +5 DAYS OPENING CLOSING DAY IPHONE JANUARY 9, 2007 IPHONE 3G JUNE 9, 2008 IPHONE 36S JUNE 8, 2009 IPHONE 4 JUNE 7, 2010 IPHONE 4S OCTOBER 4, 2011 IPAD ANNOUNCEMENTS ALL VALUES INDEXED TO THE OPENING PRICE ON THE DAY OF THE ANNOUNCEMENT 115 DAY OF ANNOUNCEMENT iPad 110 105 100 95 90 -5 DAYS -4 DAYS -3 DAYS -2 DAYS -1 OPENING CLOSING DAY +1 DAY +2 DAYS +3 DAYS +4 DAYS +5 DAYS IPAD JANUARY 27, 2010 IPAD 2 MARCH 2, 2011 I NEW IPAD MARCH 7, 2012 MACBOOK ANNOUNCEMENTS ALL VALUES INDEXED TO THE OPENING PRICE ON THE DAY OF THE ANNOUNCEMENT 105 DAY OF ANNOUNCEMENT 100 95 90 MacBook 85 80 75 -5 DAYS -4 DAYS -3 DAYS -2 DAYS -1 OPENING CLOSING DAY +1 DAY +2 DAYS +3 DAYS +4 DAYS +5 DAYS I MACBOOK AIR JANUARY 15, 2008 I UNIBODY MACBOOK PRO OCTOBER 14, 2008 statista OEommons creative Sources: Yahoo Finance, Statista